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Search Engine Optimisation (SEO) is like so much digital stuff. Many don’t like to admit they don’t really understand how it works, or what it does.

Unfortunately, this provides an opportunity for others to convince you, with jargon and buzzwords, that their magic solution is what you need. The truth is, there are no magic solutions. If SEO is done well, it can be a powerful way of generating new business leads, but it requires expertise, commitment, and a proper strategy. Getting on to the hallowed page one of Google for your search term is entirely possible, and the place to be to increase your customer base.

SEO driven traffic is free, but it takes time to get to the top. It also helps to generate respect and trust for your brand. 75% of users click on one of the first three naturally occurring search result. That means they may well scroll right past a paid advert and choose one of the SEO-optimised websites at the top of the results. In fact, over 90% don’t even bother to venture past page one of Google results.

An effective and enduring SEO programme has great benefits…

  • Long term
  • Visibility
  • Regular traffic
  • Cost effective
  • Drives Sales
  • Works 24/7
  • Credibility

What drives traffic?

The traffic is targeted but built on a foundation of relevant content you publish on your website. For example, many people search for answers to specific problems – and usually expect an immediate answer. Google responded to this by developing a ‘Q&A’ facility as part of its search results. You’ll have seen it in action.

Let’s assume, for example, you run a plumbing business, and someone asks: “How do I change a dripping tap?” If you have a relevant blog post, or web page, that answers the question, then a section of text would appear in Google’s results.

This represents a great opportunity to create appropriate content for your website. Your answer to the dripping tap question might contain information on how someone might fix it themselves, but ultimately conclude that the complexities of modern taps mean that it’s best to get professional help, with a call for action to contact you.

As the amount of tailored, targeted content on your website grows, the number of questions you answer increases, and the chances of different search terms returning are enhanced too.

As a specialist search agency, we are dedicated to putting in the hard yards for your business, building your websites’ authority and brand. We’ll also make sure you steer clear of penalties and ensure search engines can see and index every page of essential content on your site.

We offer a range of comprehensive SEO packages that combine website content production, technical SEO, link building and outreach.

Please email hello@aqueous-digital.co.uk or call 0800 285 1424 for a friendly chat with our specialist team and find out what we could do for your business. Aqueous Digital. Because search never sleeps.

  • Paid Search

    Google controls 92% of the global search market so you need to ensure your ads are optimised not just for your users, but for Google.

    We’ve been a certified Google Partner since 2013 so we know how to optimise your campaigns to achieve maximum impact and return-on-investment.

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  • Reputation Management

    When the internet carries stories about you that you’d rather not see, where can you turn for help? We are specialists at helping clients who are having problems online. Our professional reputation management service is discreet, effective and focuses on long term solutions and prevention.

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