Are you a business based in Sheffield looking for Search Engine Optimisation (SEO) services to take your business to the next level? Get in touch with the specialist team of SEO experts and marketers here at Aqueous Digital to discover how we can help you to drive enquiries, increase growth, and improve turnover.
Regularly heading online to look up ‘SEO Sheffield’? It’s likely that you’re seeing very similar search results each time. Serving a selection of SEO Sheffield agencies, consultants, and freelancers each with their own case studies, reviews, and well-known clients, it’s often impossible to choose one from the crowd.
Choosing the right SEO company for your business will depend on a variety of factors and is therefore no straightforward task. However, before we help you to spot the high-quality Sheffield SEO companies from the sub-standard selection, we need to explain how search works first.
If you’re searching for an ‘SEO company in Sheffield’, then it’s likely you only want to see search results within this area. However, search has now evolved to the extent that adding a location such as ‘Sheffield’ to the end of your search query is unlikely to make much of a difference to the results Google generates.
Why? Because search engines like Google don’t work like this. Instead, even if your business and a neighbouring business were to search the same phrase, you’d still be served different results.
While the search phrase may be exactly the same, Google also uses a whole host of other information to generate the best search results for you. This includes your IP address, search history, the number of searches you make as well as when you make them and what device you’re using.
Not to mention, if you’re signed into your Google account or Gmail account, Google will have even greater access to your personal information, allowing it to deliver more relevant results. It can even read your emails to help the search engine identify any websites you might like.
As mentioned above, Google will generate different results depending on which device you’re using, so which one is best? Well, for PC and Mac device users, Google will use your IP address to determine your location.
However, if you use search on your mobile phone, you’ll have to log into your Google account. Once signed into your Google account, the search engine will be able to locate you using your GPS coordinates. GPS coordinates tend to be more accurate than an IP address.
Following the release of their ‘Pigeon’ update in October 2014, Google altered its algorithm to help more local results appear for broad search phrases. By way of illustrating, a search for ‘flower shop’ would generate lots of results with this phrase in the page title.
The term ‘flower shop’, however, could refer to any number of things including a florist, an album, or even a famous shop covered in flowers! Following a similar vein, if you’re on a train on your way to a holiday location, you’ll find search results that are relevant to your current location as well as your workplace and home areas.
This is because Google is trying to present you with the most helpful search results based on your search behaviour as a whole, rather than solely on your current location. Including location in your search therefore helps the search engine to provide more accurate results to match your intent.
Set up a business in Sheffield? Get in touch with the Aqueous Digital team today.
We don’t boast about big customers. Nor will we attempt to add our own page links on your website. What we will do, however, is help our customers to see real results by gaining gradual and sustainable traction.
With honesty at the core of everything we do here at Aqueous Digital, you can rest assured that we want your business to grow and succeed. Regardless of which keywords you want to rank for, we always produce targeted content strategies that deliver impressive results.
Speak to a knowledgeable member of our team today by calling 0800 285 1424.
An award-winning and family-run SEO agency, we specialise in several key areas of online marketing – paid internet search (Google Ads), SEO, content strategies, and reputation management for high-net-worth individuals.
Since Aqueous Digital was founded in 2011 by Jonathan Guy and his wife Emma, we’ve focused on three core values – trust, loyalty, and collaboration (TLC). We don’t over-promise, mislead, or baffle our customers with marketing jargon.
Instead, we let our work speak for itself through verified customer reviews, real results, and the numerous awards we’ve won over the recent years. This includes winning Best Global Small Integrated Search Agency at the Global Search Awards, and Best Small Integrated Digital Agency at the UK Growth Awards 2021.
While we always aim to work with our clients and their budgets, we’re not the cheapest SEO company in Sheffield. An ideal SEO solution for businesses with a healthy marketing budget, we pride ourselves on being able to help clients improve their engagement and drive organic traffic to their website.
To learn more about our SEO service costs, simply give us a call on 0800 285 1424. During your no-obligation consultation, we’ll advise which strategy would be best-suited to your helping your business grow. Alternatively, you can also find out more about our SEO approach from Aqueous Digital’s Managing Director, Jonathan.
