If you’re looking for an award-winning SEO company who are local to Manchester and can make a difference to your business, just pick up the phone for a chat.
We’re friendly, down-to-earth, and eager to help. We’ll even start out with an audit and review of your website for free. We can then advise you on your best overall digital marketing strategy and the best tactics to use.
Regardless of whether you want to acquire more contracts or have a brick-and-mortar business based in Manchester, discover how we can help with our SEO Manchester services.
At Aqueous Digital, we understand that the strategy side of SEO can be the trickiest element to get right. This is because it involves bringing together many different SEO activities and elements, such as technical SEO, content creation, on-page optimisation, and link building – all of which need to work in conjunction with one another.
That’s why our digital marketing professionals take the time to understand what really matters to your business. In short, we want to get to the core of your main company goals and marketing KPIs (Key Performance Indicators).
From here, our SEO experts can carry out extensive research to help identify the most effective area of your business to focus your SEO efforts on and which elements of SEO are likely to be the most beneficial.
Informative for online users and search engines alike, a thoughtful and well-executed content strategy can significantly increase the number of website visitors and prospective customers finding the product or service you’re focusing on.
More than just a list of pieces of content that are related to your industry, each piece of content within the strategy should have a purpose and is often determined by data, namely, how often relevant phrases and terms are searched by online users and the search intent.
At Aqueous Digital, our content strategies are informed by extensive competitor and keyword research and created in close liaison with our customers, with a view to helping you achieve your specific KPIs and wider business goals.
When it comes to creating valuable SEO insights, keyword research is essential. Using a suite of dedicated tools, our team will consistently monitor keywords relevant to your industry to uncover insights into how you target market thinks about your brand, product, or service.
By accumulating data on relevant keywords or phrases, such as their intent and how frequently they’re searched by your target audience, we can advise the most effective areas to focus your SEO strategy.
From technical SEO and on-page optimisation to content strategy creation, comprehensive keyword research informs all these essential areas of good SEO.
Technical SEO is an ongoing process that involves the optimisation of a wide range of technical elements on a website with a view to making it easier for search engines (and therefore online users) to find, understand, and store this content.
In short, better technical SEO means higher search rankings and more organic traffic. Alongside carrying out many other technical changes, our technical SEO experts can fix broken links, improve internal linking, and ensure your website is properly structured and coded.
Instead of simply box-ticking, however, we focus on the carrying out the technical SEO changes that will have the most positive impact on your SEO efforts, delivering greater value for money.
Crucial for effectively implementing content strategies, our content creation services are spearheaded by a dedicated content manager and an experienced team of SEO-savvy copywriters with diverse industry expertise.
Regardless of whether you want to increase enquiries for your construction company or drive more organic traffic to your ecommerce website, we’ll ensure all content is delivered by a copywriter with prior content creation experience within your industry.
Our content creation team will also work with you to understand your wider business aims as well as your brand’s tone of voice. This means all your written content (from blogs to service and product pages) benefit from strategic search engine optimisation and sound like your business, too!
As an online user, we all know that internal links can be incredibly helpful for supporting easy website navigation, but they can also play an important role in supporting search engines with understanding and ranking your website better.
At Aqueous Digital, our team of digital marketing professionals can ensure your content includes, where appropriate, relevant internal links with descriptive anchor text. With all this information freely available, search engines can better understand the context of the pages of your website and their importance.
Plus, internal links can provide a boost to the overall user experience by encouraging site visitors to navigate to related areas of your website. In turn, this helps to increase the amount of time they spend exploring and engaging with your website.
Another effective component of off-page SEO that our team can handle for you is outreach and PR (Public Relation) support. This process involves obtaining links from other websites to your own domain, helping to enhance your online visibility and website authority.
Our dedicated PR and outreach specialist will reach out to industry-relevant websites on behalf of our customers and discuss backlinking opportunities. Quality backlinks built in this way can help search engines to view your site as trustworthy and relevant, making you more visible in the rankings.
You can also trust our team to avoid seeking backlinks from low-quality websites that aren’t considered reputable or relevant by search engines. We’ll also work with you to identify and take advantage of PR opportunities within your industry, gaining you vital exposure, organic backlinks, and traffic.
If you operate within a certain geographical space, be it Manchester or slightly further afield, targeting specific places within this location as part of your SEO strategy is likely to deliver the most beneficial results for your business.
That’s why we provide local SEO services that focus on driving online engagement in certain towns, cities, and counties within the UK. Whether you want to appear higher in the search engine result pages for ‘Wigan plumber’ or ‘Stockport builder’ searches, local SEO is key.
Our team of digital marketing experts can advise as to whether there’s a significant number of online searches in these areas for your services and, if there is, create subsequent ‘geo pages’ that target these users in these specific geographic locations.
Do you have certain service or product pages on your website that aren’t performing as well as you’d like? With on-page optimisation services, we can help you to give those pages a sought-after boost in the search engine rankings, pulling in more relevant organic traffic.
To achieve these results, our team will analyse the page for optimisation opportunities, such as improved keyword-driven content, optimised meta tags and URLs, and a better-quality user experience.
Going forward, the performance of the page will be monitored to ensure these changes have had the desired effect. If the data indicates that further changes are required, as they often are over time, we can act quickly to ensure you don’t lose valuable positions in the search engine result pages.
When figuring out where to focus your SEO strategy, comprehensive competitor analysis is crucial. By uncovering the SEO strategies of your closest competitors, we can gain valuable insights into their approaches and tactics, and identify unexplored opportunities that can help you to outperform them.
At Aqueous Digital, our in-depth competitor analysis is supported by data that’s been derived from a host of dedicated tools to ensure the utmost accuracy and access to vital information.
Even if you’re unsure who your direct competitors are in SEO, we can conduct the relevant research for you and determine not only who your key market competitors are, but also their market position and what you can do to challenge them.
At its core, the purpose of SEO is to bring in more organic traffic, but what happens when the traffic is there, but the conversions aren’t? Making that all-important leap from a site visitor to a customer often comes down the user experience (UX).
While we specialise in organic search, our digital marketing experts can provide crucial UX guidance and improvements, encouraging customers to make a purchase, send in an enquiry, or explore a website’s services or products in more detail.
As standard, we also install user behaviour analytics tools to track how users are interacting with our customer’s websites through session replays and heatmaps. Backed by hard data, we can make reliable and effective UX recommendations.
Concerned that you’ll be confused by digital marketing jargon and mystifying metrics? With clear and regular reports, you can stay fully informed and up to date on the progress of your SEO activities.
Here at Aqueous Digital, we’re concerned with driving real results in line with your KPIs. This is why we provide all our customers with comprehensive and detailed reports at the end of every month, outlining the work we’ve done, the results we’ve achieved, and the work we plan on carrying out.
Our transparent and honest approach to digital marketing means we don’t ignore a drop in engagement or organic traffic. Instead, we’ll explain why these results have changed and suggest, if necessary, adjusting your SEO strategy or approach to actively resolve these issues.
Nearly every other search result that you’ll find today for ‘SEO Manchester’ is going to say something very similar. It will be an SEO consultant, freelancer, or agency telling you how fantastic they are, and how they can definitely help you sort out your Search Engine Optimisation and get you to number one on a Google search.
No doubt they’ll have case studies of clients they have worked with and perhaps they’ll even offer you something for free, such as a website audit and review.
The truth is that when everyone is saying the same thing, you don’t know who to believe. What criteria should you use when choosing a partner to work with on your Manchester SEO? Does it even make a difference who you choose?
We can answer these questions, starting with how search works.
The chances are you’re either looking for a provider or you’re a competitor of ours (in which case, hello!). In reality, this just isn’t really a very well-searched phrase on Google.
Search has evolved and, honestly, adding the word ‘Manchester’ to the end of your search if you’re already based in or around Greater Manchester is pointless. Google already knows where you are. More often than not, it also knows what you are looking for.
The way search engines deliver their results is probably completely different from the way you think.
If you search for SEO Manchester and the business next door searches for SEO Manchester too, there’s a high likelihood that the results will be different. The same applies for SEO Consultant, SEO Agency, Freelance SEO, or any other search term you can think of.
The reason is quite simple. Search engines these days don’t just serve you a result based on the words you type (or speak). They use a range of other variables.
Google uses factors such as where you are located based on your IP address, your previous search history, whether or not you’ve visited a particular website before, how often you make the search, when you last made the search, and what device you are searching on – to name but a few.
On top of this, it can pull in additional information if you’re logged into your Google account. It can see whether you’ve sent or received any emails from any of the web addresses which are in their search results, and if you have, it may choose to push that particular website higher in the results it shows you.
And if you use a Gmail account, Google can and will read your emails to see if this page matches with something that you have been emailing someone about.
Scary, isn’t it?
Yes, it does. Google’s search results are often device specific, so if you’re using a PC or a Mac, it will take your IP address as your location – unless you’re signed into your Google account, in which case it knows exactly where you are.
If you have an Android tablet or mobile, you have to sign in to your Google account for a variety of features, so it can often place you exactly based on GPS coordinates.
All of this means that what was a simple search query for SEO Manchester has now turned into a challenge for Google, and as its main driver is to provide you, the end-user, with the very best search result, it can use any and all information available to do this and to give you the answer.
Google uses everything it can to give you the search result you want. First time. Every time.
This is why it has been so successful over the past twenty years.
Actually, Google now assumes that you won’t include that information.
In October 2014, Google released a change to the algorithm in the UK which was dubbed the ‘Pigeon’ update. What this did was start to use signals like those we talked about earlier to include more locally based results in broad queries.
So, for example, let’s say you search for ‘cake shop’ right now. Wherever you are, there’s a very good chance that you’ll see ‘cake shop’ in the ten organic results that appear.
Of course, since Google doesn’t know whether you want to find a local cake shop, find an album or band called ‘cake shop’, search for a programming update called ‘cake shop’, or actually consciously know what a cake shop is to begin with, it may well include any or all of the other results.
You can further confuse the search engines by doing the search on your mobile whilst on a train.
In fact, we tried this recently. It returned a cake shop nearby based on Google knowing where we live, as well as a couple in Oxfordshire based on location whilst on the train, and a couple in Chester and Liverpool based on where we’d been in recent weeks.
So, whilst searchers are inherently lazy (that’s you and me by the way, sorry about that), search engines will continue to try and find a way to get the result we are really looking for, using additional information to help them best guess our intent. Ironically enough, as they get better, we get lazier, and so when you’re looking for your local Solicitor, Fork Lift Truck supplier, or Car Hire Firm in Manchester, you no longer have to put in the word ‘Manchester’, though it may well help.
Try a search with and without the word ‘Manchester’ and see how different the results look.
Aqueous Digital are a family-run digital marketing and SEO agency. We specialise in organic and paid internet search, Search Engine Optimisation, website content strategy and reputation management for ultra-high net worth individuals.
Founded in 2011 by Jonathan Guy and his wife Emma, we set out with a clear vision to provide a different type of digital marketing service: a service based entirely on trust, loyalty, and collaboration (TLC).
This approach was prompted by an observation that some companies in the sector were misleading customers, over-promising, spreading unfounded myths about SEO, and delivering sub-standard customer service. We set out to be different.
Now in our eleventh year, those core values are as central to our ethos as they have ever been. We stand by our caring, down-to-earth, ethical approach to business, but this doesn’t just apply to our customers; we carry this through to how we treat our employees, too.
Our specialism in search and reputation management is an essential part of our success. We now partner with a wide range of customers across many sectors and countries, but remain true to our ethical values. If there is an obvious clash of interest, we won’t take on more than one customer in the same industry – this is a promise we make at the outset of every customer collaboration.
Despite the recent economic and social challenges, our business is continuing to go from strength to strength. We recently won ‘Content Strategy of the Year’ at the European Content Awards 2023, ‘Large Family Business of the Year’ at the Halton Business Awards 2023 and our Marketing Director Kristian won ‘Marketer of the Year’ at the Prolific North Marketing Awards 2023.
Our proven paid and organic search strategies will provide your business with a framework to drive enquires, growth and increase turnover.
We’re not the cheapest for local SEO in Manchester, and for that reason we’re probably not the best partner if you are a home start-up looking for a more affordable SEO option.
But if you’re looking for an SEO company who are local to Manchester, accountable, and can make a difference to your business today, just pick up the phone and talk to us. Or why not have a look at the SEO Services section of our website, where you’ll find more details on the services we can offer you.
Call us now on 0161 930 8790 for an informal chat. We’re friendly, down-to-earth, and eager to help. We’ll even start out with an audit and review of your website for free. We can then advise you on your best overall digital marketing strategy and the best tactics to use.
If you’re in Greater Manchester and looking for an SEO Agency, get in touch.
Why are we different? It’s quite simple, really: we’re all about you.
We don’t brag about the high-profile customers we have, we don’t put links on your site to ours to boost your backlink profile, we don’t make useless promises of search engine domination, and we definitely don’t guarantee to get you to the top of Google for just £99!
What’s it like working with Aqueous Digital? Find out today from our valued client, Jack Leigh, Director of Manchester based film company, Eight Engines.
We specialise in search engine optimisation (SEO), website content strategy, online marketing strategy and reputation management for high-net-worth-individuals. And the awards we are winning suggest that this strategy is working.
We work across all sectors. If your business relies on your customers finding you through online search, we can help you grow your business and drive more traffic to your website.
Our main offices are in Sutton Weaver, Cheshire, UK
No. There are some sectors which we won’t work with on ethical grounds, but as long the work aligns with our Corporate Social Responsibly (CSR) and Ethical Policy., we can help
There comes a point were it is can be better to hire in house, but in our experience that only happens when your annual spend on SEO exceeds £70,000 (excluding outreach and ad spend).
Using a third party agency brings huge advantages, such as a whole team of specialists with up-to-date knowledge of digital marketing and the latest trends and advances in search technology, rather than one person trying to keep up with it all. Also, one person in house gets calling into meetings, can go off sick and requires at least a month off every year.
With Aqueous you get a team, not a person. You get experience across a range of sectors, not just your sector and as we invest in training and development, you get better people, delivering more value, more often to your business.
As well as removing the risks of recruiting the right person, we’re also likely to be far cheaper than hiring in-house and most importantly we are an agency you can trust. Trust Loyalty and Collaboration (TLC) are at the heart of our operations and we place the success of our customers at the forefront of everything we do.
Because people ask questions every day. They type them into search engines and expect the right result. That can only happen if the search engines can find the right answer. We help you create the right answers.
The very best content strategies are those that focus on getting you noticed in the searches that bring the best customers to your website. In short, it’s not about being popular or following the latest trend, it’s about relevance, accessibility and being there when customers need you.
The good news is that we’ve worked on content strategies since before it became a buzz word, so we’re well versed in what it takes to make your website rank.
Absolutely not. We always adopt ethical and ‘white hat’ practices when it comes to digital marketing, search engine optimisation, content production, reputation management and link building. Quick fixes and artificial boosts are simply a waste of your time, and just not our style.
It is possible to get to ‘number one’ for a keyword within a few weeks, but if it is a particularly competitive keyword then the only way to do this is to cheat the Search engines. Some firms find this an acceptable solution, but as the Search Engines always catch up with this and penalise the site, it is short-sighted and ineffective strategy and not one we pursue.
We offer a range of SEO and digital marketing services, starting at £1,500 +VAT per month. Depending on needs, we have a range of packages to suit most growing businesses. Contact us directly for a no obligation quote and a free audit of your website.
Aqueous Digital is an independent family-run business. We are a limited company. Registration number in England and Wales is: 05604273
There are many agencies out there who will claim to be ‘full service’ and jack of all trades. In our experience, this is very rarely the case. They will generally have strong skill sets in some areas, but weaker delivery in other areas. They will claim to be able to deliver all services, but will be sub-contracting some services without your knowledge. We are different, we specialise in search and reputation management exclusively.
Most commonly our contracts are 12 months, but this can vary depending on the work being delivered. We guarantee that within the first few months, you’ll know whether you like us or not. Within six months you’ll start to see some real traction and results. And within a year, you’ll know why you came to us.
Yes, we offer a free audit of your website. Contact us today to arrange yours.
We use a range of specialist professional writers with knowledge of a wide range of sectors. Plus, it all starts with you. We create the strategy, based on you on boarding call, and then produce content that we all agree will drive the right traffic to your website.
SEO is a medium to long term strategy and typically take at least six months before you start to see a tangible return, though sometimes, depending on what you are targeting, this can be quicker.
We provide all our SEO services in-house and only outsource copywriting to select associates—this allows us to use the very best professional writers available.
We work in partnership with a number of trusted partners who are able to build and design a website to your specifications/budget and ensure it is full optimised for ongoing SEO work.
Aqueous Digital operates internationally. We are able to deliver all our services remotely over the phone, via email and conference calls. We do love to meet up with our customers for a chat face-to face-too, so this is always an option for every customer.
We’ll give you monthly update reports on the progress of your online growth. This will be written in plain English, with no geek speak or marketing jargon and we’ll always be available at the end of the phone or email to answer your questions or talk about next steps.
Search Engine Optimisation. If you’d like to rank highly on Google search pages, we can help.
