Searching for specialist Search Engine Optisation (SEO) services in Birmingham? Choose the award-winning Birmingham SEO company, Aqueous Digital. Contact our experienced team today for a free, no-obligation audit of your website to get the ball rolling!
Constantly searching online for ‘SEO Birmingham’? Chances are the search results are looking pretty similar each time as you’re presented with a plethora of Birmingham-based SEO consultants, agencies, and freelancers.
With each one boasting case studies and offering inviting freebies, it can be difficult to pick a favourite.
To help you get to the crux of this matter, we’ve come up with a comprehensive criteria that we recommend referring back to when choosing an SEO company in Birmingham. First, however, we help you to understand how search works by answering some of those common SEO enquiries.
Searches with a location popped on the end really don’t receive the same volume as search terms without a location, but why? Search has, and continues to, evolve and adding ‘Birmingham’ to the end of your search phrase is unlikely to generate vastly different search results.
This is because search doesn’t work the way you think it does. Even if your next-door neighbour searches for the same phrase as you do, it’s highly likely you’ll have different results.
Search engines don’t provide a result based purely on the search phrase. Instead, they use a variety of factors including your IP address, previous search history, frequency of searches, date of searches, and the device you’re using to search, to determine which results they should serve.
If you’re signed into your Google account, Google can also use any information from here to help generate results that you’re more likely to be interested in. Similarly, Google can also read your emails via your Gmail account for the same purpose. Slightly unsettling, right?
As Google’s search results are often device-specific, knowing which device to use to make your enquiries can make all the difference. For PCs and Mac devices, your IP address will be used to pinpoint your location (unless you’re signed into your Google account).
If you prefer to search using your mobile phone, you’ll need to sign into our Google account to give the search engine access to your GPS coordinates. With all this information readily available, Google can give you the very best search results based on your exact location.
Good question, however, Google actually assumes that won’t include location information in your search phrase now.
As of October 2014, following Google’s ‘Pigeon’ update, their algorithm was altered to ensure more locally based results were served for broad queries. For example, you could search the term ‘locksmith’ and you’d be presented with the top ten search results all with this term in their title.
However, because Google doesn’t know whether you’re searching for a nearby locksmith, locksmith job opportunities, or a locksmith training course, it may include a selection of results with varying intent.
Similarly, if you’re travelling on a train and type in the same search query, it’s highly likely you’ll receive results for locksmiths around your current location, the area you live, and your workplace – as these are all locations that Google associates you with.
Put simply, Google is trying to be as helpful as possible by using all accessible information to provide you with a selection of relevant results. As a result, while you no longer have to add a location to search query, it can prove to be incredibly helpful.
Local to the Birmingham area? Contact Aqueous Digital today.
Instead of bragging about our well-known customers, sneaking links onto your site from ours, and promising you’ll be flooded with traffic from day one, we pride ourselves on being honest and transparent.
Most importantly, we care about helping you and your and Birmingham business to grow because if you succeed, we do, too. No matter what service or product you’re hoping to rank for, the fact you’re reading this proves our specialist SEO strategies really work.
Simply call us today on 0800 285 1424 to find out more.
As a family-run SEO and digital marketing agency, we have decades of combined experience in this industry. Specialising in paid internet search (Google Ads), SEO, content strategies, and even reputation management for high-net-worth individuals, we’ve helped countless clients grow their business.
Founded by Jonathan Guy and his wife Emma in 2011, Aqueous Digital is based entirely on trust, loyalty, and collaboration (TLC). These ethical values now sit at the core of our agency as we aim to differentiate ourselves from misleading and over-promising SEO agencies that don’t put their customers first.
Plus, we’ve won plenty of awards that prove we’re more than just words. From winning Best Small Integrated Search Agency at the prestigious UK Search Awards 2020 to being awarded Best Small Integrated Search Agency at the European Search Awards 2021, we’ve only gone from strength to strength.
For honest communication and real (and award-winning) results that can drive enquires, boost growth, and increase turnover, choose Aqueous Digital.
If you’ve moved past the early stages of setting up a business and are keen to grow by investing in various marketing avenues, we can help. As a trusted Birmingham SEO company, the experienced team at Aqueous Digital can help you to drive engagement and organic traffic without blowing the budget.
If you’d like to find out more about specific SEO costs and services, please feel free to give our friendly team a call on 0800 285 1424 where we can discuss the best strategy to boost your business. Simply watch the video below to learn more about our SEO approach as explained by our Managing Director, Jonathan.
What’s it like working with Aqueous Digital? Find out today from our valued client, Jack Leigh, Director of Manchester based film company, Eight Engines!.
Say ‘hi’ today by emailing your enquiry to hello@aqueous-digital.co.uk or giving us a call on 0800 285 1424!
