Aqueous Digital

SEO for Solicitors
& Law Firms.

Game-changing performance marketing
through Search, Paid Media & CRO.

Looking for ways to increase your law firm’s online enquiries, get more potential customers through the door, and build your brand awareness? With an effective SEO (Search Engine Optimisation) strategy and some expertise, you could achieve these sought-after results and more.

Suitable for law firms just getting started with digital marketing as well as those that may already be using other digital channels to boost their online visibility, SEO is a powerful long-term marketing strategy when correctly implemented.

For help getting started with your law firm SEO strategy, look no further than the award-winning digital marketing team at Aqueous Digital.

Call our professional team today to learn more about our law firm SEO services and schedule your free, no-obligation consultation!

What is law firm SEO?

Law firm SEO is the practice of improving various aspects of a law firm website to help improve its online visibility. These improvements are designed to help online users find your content more easily when using search engines like Google. Common SEO activities includes:

  • Technical SEO (page speed, internal linking, website architecture, etc.)
  • Content strategies (blogs, guides, service pages, location pages, etc.)
  • Implementing link-building strategies
  • Making improvements to the user journey

Why does your law firm need SEO?

A carefully curated and well-executed law firm SEO strategy could be the key to increasing the amount of organic traffic, impressions, and enquiries that your website receives.

Building credibility and trust

Law firms are the companies that people typically turn to when they feel they’ve been wronged. Establishing your business as a trustworthy, credible, and authoritative company using SEO to build your online visibility is therefore essential if you want to encourage potential customers to use your services.

Showcasing your services

The legal industry is vast which means you may offer a wide array of services. From commercial law to personal law, if you’re not being found for these particular services, potential customers may not even realise that your business possesses the expertise and knowledge to help them with their specific legal requirements.

With the right SEO strategy, you can ensure that your business is appearing in relevant searches for all the legal services you offer.

Connect with local customers

A large proportion of legal service searches are made with local intent, meaning online users are searching for these services within a certain area. By taking a geographical approach to SEO, you can help your law firm website to appear for these location-based terms within the areas that you operate.

Success in the industry

At Aqueous Digital, we understand that real results make the biggest difference to your business. That’s why we judge the success of our digital marketing and SEO campaigns through measurable metrics that are in line with your law firm’s wider business goals.

Explore the case study of Wilson Browne Solicitors below to discover how our team delivered impressive SEO results for this Midlands-based legal firm.

Wilson Browne Solicitors

As an award-winning solicitors’ firm providing a range of legal solutions for both individuals and businesses in the East Midlands region, Wilson Browne Solicitors demonstrates how a strong digital marketing strategy can allow them to stand out from the crowd of competitors.

Aqueous Digital started working with Wilson Browne Solicitors in 2014, with a key aim of improving their Google rankings for business-critical keywords following the devastating effects of a change in domain name.

Aqueous Digital got to work. After carrying out background research, and analysing their website performance and search rankings, we put together a digital marketing plan featuring link building, a content strategy, a local SEO focus, and technical website improvements.

Wilson Browne Solicitors benefited from:

  • 340% increase in page views per month in 2020 compared to 2014

  • 1614% increase in user sessions from organic traffic in 2020 compared to 2014

  • Increase in clicks per day from 300 to 600

  • Increase in search impressions from 10,000 to 24,000

  • Increase in monthly active users from 3000 in 2014 to over 20,000 in 2020

  • Ranking on Google for over 1000 search terms

  • Ranking in position 1 on Google for 65 high value search terms

Eager to see the same results for your law firm? Please feel free to contact our friendly and knowledgeable team today to find out how we can help.

How to get started

As SEO can include many components, it can be difficult knowing exactly where to start. Fortunately, there are ways that you can make generating SEO results even easier for your law firm. Cue, Aqueous Digital.

By entrusting the SEO of your website to an award-wining digital marketing agency like Aqueous Digital, you’ll receive expert insights, honest advice, and years of invaluable industry experience – all with a view to helping you achieve your wide business aims.

With your SEO in our experienced hands, your law firm can focus solely on doing what you do best.

You can get in touch by either calling us on 0800 285 1424, emailing your enquiry to hello@aqueous-digital.co.uk, or filling out and submitting our handy online contact form.

Once we’ve received your enquiry, you can rest assured that we’ll get back to you shortly to find out how we can help with your law firm SEO.

FAQs

Why should a law firm have a website?

From building credibility and authority to simply showcasing your company values and reviews, every law firm should have a website where online visitors can easily access your contact details, advice, and services.

Why is local SEO important for law firms?

Local SEO can be a crucial component of law firm SEO strategies because local intent is common in legal service search terms, such as ‘divorce solicitor Manchester’. As a result, law firms that utilise effective local SEO will benefit from greater online visibility to potential customers in these areas.

Do you specialise in the legal sector?

We have substantial experience working with businesses in all sectors – including the legal industry. We’ve helped solicitors across the UK with their SEO strategies, but will never work with two directly competing law firms as part of our ethical code of conduct.

How much does SEO for law firms cost?

Naturally, the cost of your law firm SEO will vary depending on the size of your enterprise, your business goals, and target market. However, we offer a variety of digital marketing packages, starting at £1,500 +VAT per month.

For a more accurate idea of how much your law firm SEO might cost, contact us today to receive a free website audit and no-obligation consultation and quote.

Why contact Aqueous Digital instead of hiring an in-house specialist?

At Aqueous Digital, we tend to recommend hiring an in-house specialist if you’re spending over £70,000 (excluding outreach and ad spend) on your SEO. If not, a digital marketing agency is often the more affordable option to carry out your law firm SEO.

With an agency on your side, you’ll be supported by a team of SEO specialists and won’t have to worry about finding someone that shares your specific business values. For your reassurance, every team member at Aqueous Digital is passionate about upholding our core values of trust, loyalty, and collaboration (TLC).