Aqueous Digital

SEO for the Building
& Construction
Industry.

Results-driven marketing through Search, Paid Media & Reputation Management.

Eager to lay the foundations for attracting more customers to your website and building your business? We can help.

As a UK agency specialising in paid media, organic search (SEO or Search Engine Optimisation), and website content, we’re experts in helping building, construction, and engineering firms to grow their customer base by driving new traffic to their website.

A £110 billion industry that makes up 7% of GDP, the UK construction industry employs more than three million people and makes up 10% of all employment in the UK.

With a total 325,736 building firms in the UK, it’s also a highly competitive industry.

However, the construction industry overall has been slow to adopt digital marketing strategies on the scale of other sectors. This is particularly true for SMEs.

When it comes down to it, what this really means, is that there’s every opportunity for a forward-thinking building and construction firm to dominate Google Search and introduce a website content strategy that puts them firmly ahead of the competition.

Aqueous Digital has a proven track record of achieving high Google search rankings for our customers and we can help you ensure your website is more easily found by your customers.

To find out more about our SEO for construction companies or to arrange your free website audit and consultation, call our digital specialists today!

What is SEO for construction companies?

SEO for construction companies revolves around improving their website’s online visibility, boosting brand awareness and credibility in the eyes of potential customers, and driving enquiries.

Effective SEO for businesses in this industry tends to include:

  • Technical SEO (page speed, internal linking, website architecture, etc.)
  • Content strategies (blogs, guides, service pages, location pages, etc.)
  • Link-building strategies
  • User experience improvements

Why invest in SEO for your construction company?

Whether you want to increase website traffic, gain greater online authority, or boost the number of enquiries you’re currently receiving, a comprehensive SEO strategy is key. Investing in SEO for construction companies can help with:

Establishing brand credibility

Instilling trust in prospective customers is perhaps one of the most important things any business can offer – especially those operating within the construction industry. Fortunately, a well-executed SEO strategy can help you to become a more trustworthy and authoritative business by building brand awareness and online visibility.

Increasing exposure to your work, accreditations, and reviews

For service-based businesses, like construction companies, your accreditations as well as the quality of both your work and reviews can make a massive difference to your enquiries and conversions. By implementing effective SEO, you can increase your ranking positions on Google for certain business-critical search terms.

In turn, this ensures all the fantastic content (such as your case studies, award wins, and customer testimonials) that’s been created and published on your website is actually being found and engaged with by the right people.

Attracting a broader range of customers

Whether you’re searching for more local business or looking to diversify into another area of building work, SEO for construction companies can help you to make your mark. This can be achieved using SEO by creating dedicated pages for certain geographical locations or services and then creating relevant, keyword-optimised content to increase online visibility of these new pages.

Proven track record

A results-driven agency, we let our satisfied customers do the talking for us.

Discover how our expert SEO services helped Ripon-based Danford, Brewer & Ives to achieve its key digital marketing goals.

Danford, Brewer & Ives

A dampproof specialist and preservation business operating in Yorkshire and the North East of England, Danford, Brewer & Ives was recommended to our team by another satisfied customer.

Keen to improve its website traffic and enhance the company’s online profile across certain geographical areas, Aqueous Digital got straight to work.

To improve Danford’s Google rankings and search visibility for business-critical keywords, our SEO specialists carried out a comprehensive technical audit of its website and competitor analysis to identify marketplace opportunities.

From here, a series of technical work was agreed to help optimise Danford’s website alongside a robust digital marketing and link-building strategy.

Engaging and relevant content was created and published, technical issues such as slow website load speed were rectified, and the website received links from appropriate third-party sites to help build authority.

Since our work with Danford, Brewer & Ives began in 2019, it achieved:

  • 57% increase in organic traffic to the website by July 2020

  • Ranking in position 1 on Google for 13 priority search terms

  • Ranking in position 2-3 on Google for 24 search terms

  • Ranking in top 10positions for 34 additional search terms

  • Significant increase in prospective business enquiries via the website


Keen to replicate the SEO success of this company?

Find out what we can do for your construction business by arranging your free website audit and consultation today!

Ready to start seeing results?

SEO is by no means straightforward if you have little digital marketing experience.

This is where our friendly team of experienced SEO professionals can help.

Instead of creating a few pieces of content and hoping for the best, why not entrust the SEO success of your business to an award-wining agency? At Aqueous Digital, we’ll work with you to develop a comprehensive digital marketing strategy that perfectly aligns with your wider business objectives.

By letting our team take the reins, your construction company can concentrate on delivering your high-quality services.

To discuss your specific requirements, please feel free to give us a call on 0800 285 1424. You can also reach out via email at hello@aqueous-digital.co.uk or by filling in our handy online contact form.

Upon receiving your enquiry reading our SEO for construction companies, we’ll be in touch soon to learn more about your construction business!

FAQs

Do construction companies need a website?

A professional and user-friendly website is perhaps one of the most important investments a construction company can make.

It offers the perfect platform to showcase your work and reviews from satisfied customers, highlight your company values, and advertise your services, helping you to stand out in this highly competitive industry.

Why is SEO important for the construction industry?

Well-executed SEO can have a wide range of sought-after benefits for construction businesses. This includes improved online visibility, greater brand awareness, and increase organic traffic.

Do you have experience working with construction companies?

Yes! We have a proven track record of working with a range of construction companies. Among many others, this includes the UK’s main suppliers of RSJ steel beams to the building and construction industry as well as a Yorkshire-based damp proof and preservation specialists.

While we endeavour to support as many construction companies as we can with effective SEO strategies, our strict ethical code of conduct means we’ll never work with two directly competing businesses.

How much does marketing for construction companies cost?

The exact cost of your SEO will depend on your specific digital marketing needs, goals, and target market as well as the size of your construction business.

At Aqueous Digital, our SEO packages start at just £1,500+VAT per month, but we can provide you with a more accurate quote following a free website audit and no-obligation consultation.

Why reach out to Aqueous Digital instead of hiring an in-house specialist?

Working with a dedicated digital marketing agency, like Aqueous Digital, to handle your SEO efforts has many benefits.

Alongside reducing the strain on your team, your campaign will be executed by a collective of experienced SEO specialists rather than a sole in-house one.

We also only recommend employing an in-house specialist if you’re spending more than £70,000 (excluding outreach and ad spend) on your SEO.

If not, an agency will typically provide better value for money – especially if it abides by core values of trust, loyalty, and collaboration (TLC), like our team.