Considering investing in local SEO for your law firm? To help you make a more informed decision about where to spend your marketing budget, it’s important to understand exactly what’s involved in local SEO (Search Engine Optimisation) and how it works.
As digital marketing professionals with years of invaluable experience in this industry, you can trust the SEO experts at Aqueous Digital to explain why local SEO for law firms can be such a crucial tool for legal businesses.
Does SEO matter for law firms?
Yes! Like most industries, SEO can play a vital role in helping your business to receive more enquiries, generate greater organic traffic, and improve its online visibility – and the legal sector is no exception.
When faced with a legal issue, be it concern about child arrangements following divorce or advice regarding the purchase of a property, many people head online to receive either tailored advice for a specific problem or a quick, clear, and professional answer to more generic queries.
Many law firms therefore create and optimise their content for relevant keywords and phrases that receive significant average search volume in their industry. If you want your law firm website to rank as high as possible in the search engine result pages (SERPs) for these same search terms, a strong SEO strategy is essential.
At Aqueous Digital, we’ve created countless content strategies for legal firms of all sizes across the UK. Whether you’re keen to take on more clients with personal law requirements or establish yourself as the go-to commercial legal firm, SEO can play a vital role in helping you to achieve both your digital marketing and wider business goals.
Why should local SEO be a part of the strategy?
Local SEO for law firms can be particularly effective as it’s incredibly common for potential clients to search for a solicitors or lawyer in their local area. Despite the growth of online connectivity and remote services, there’s still plenty of interest in supporting local businesses for environmental, economic, and social reasons.
Regardless of why online users might search for a ‘law firm in Manchester’ or a ‘law firm near me’ however, search engines like Google understand the intent behind these searches and aim to provide users with the most relevant results.
Optimising your legal website for local SEO purposes can therefore increase your chances of appearing in these types of searches and securing more local business.
Not to mention, by ranking for local SEO keywords, you’ll not only be building your online visibility in the area or areas you operate in, but you’ll also be demonstrating to potential clients that your law firm is trustworthy and has an authoritative presence.
What content is best for law firm SEO?
There are many different forms of content that can help to improve your SEO efforts. This includes everything from informative blogs and comprehensive guides to frequently asked question (FAQ) and dedicated pages for each type of legal service you provide (known as service pages).
With regards to local SEO for law firms however, location pages can be one of the most vital forms of content. This is because many law firms depend on business from local clients, so ensuring they rank for local search terms is crucial to the continued success of their enterprise.
Smaller legal firms, in particular, are more likely to benefit from the creation of location pages that take a more hyperlocal approach. Hyperlocal marketing is simply form of marketing that involves targeting potential clients in a very specific geographical area.
For example, instead of creating a location page for legal services in Manchester (and optimising it for ‘Manchester’ keywords that receive more competition), it could be beneficial to create location pages for more specific areas within the city, such as Chorlton, Wythenshawe, and West Gorton.
This more targeted approach can help law firms to improve their online visibility in these locations, and gradually increase the number of areas they operate in as their reputation and brand awareness grows.
Improve your local SEO results with Aqueous Digital
Eager to build a name for yourself in your local area or maybe even further afield? With professional support from the SEO experts at Aqueous Digital, we can help you to build your online visibility, generate more organic traffic, and boost enquiries about your legal services.
We offer comprehensive and results-driven local SEO for law firms across the country, including key locations where you may struggle to stand out from the crowd such as Liverpool, London, and Manchester, as well as many other areas.
To learn more about our award-winning team of digital marketing professionals and how we can help your law firm to achieve better local SEO results, please feel free to contact us today.
You can either give us a call on 0800 285 1424 or use our convenient online contact form to arrange your free initial consultation with our friendly team. Alternatively, we also welcome enquiries sent in via email to hello@aqueous-digital.co.uk.
However you decide to get in touch, we look forward to learning more about your law firm.
