Searching for the best form of advertising for a lawyer or solicitor in the UK?
Though every law firm differs in its size, specialism, location, and wider business goals, there are some advertising channels that offer more effective marketing solutions for the legal industry than others.
To help you determine the best advertising channel for your law firm, Aqueous Digital’s award-winning team of digital marketing experts explains some of the most fruitful advertising avenues for lawyers based in the UK.
What are the most common advertising channels used by law firms?
While every law firm will utilise a specific mix of advertising channels, depending on their budget, resources, goals, and target audience, there are some marketing avenues that are simply more common than others within this industry.
This includes:
Search Engine Optimisation (SEO)
According to figures from Lawyerism, 65 per cent of UK law firms with an online presence have prioritised SEO as part of their strategy to generate new leads.
Social media
Lawyerism adds that social media advertising is used by 85 per cent of law firms, including platforms like Facebook. Other platforms, such as Instagram, LinkedIn, and even TikTok can also help law firms to reach specific demographics within their target audience.
Content marketing
Content marketing is another form of advertising used by 75 per cent of law firms, according to figures from Lawyerism. By creating and sharing informative content, law firms can stimulate interest and build their brand awareness.
Email marketing
Lawyerism also identified email marketing as a common form of advertising for a lawyer in the UK, with 70 per cent of law firms reportedly using this form of advertising to connect with potential clients.
Which are the most effective marketing channels for lawyers?
Looking for the best form of advertising for a lawyer?
Often, the best approach to advertising for any business, including law firms, is to use a combination of several different marketing avenues – some of the most effective law firm marketing channels include:
PPC (Pay-Per-Click) advertising
PPC ads on search engines can be incredibly effective for helping solicitors to target specific demographics.
From age and gender to marital status, there are countless specific groups of people that law firms can easily target to help boost ad engagement and drive more enquiries for their services.
SEO
Unlike PPC, SEO is a long-term advertising avenue that’s designed to deliver sustainable results by boosting your website’s online visibility.
The process of implementing technical changes and optimising content, a strong SEO strategy will also incorporate the creation of new keyword-driven content which can be shared on both your social media platforms and website.
Traditional advertising
Despite the rise of digital marketing, print advertisements, billboards, flyers, as well as TV and radio adverts can all be effective means of marketing for law firms.
This is because traditional advertising can support a more professional and credible image, helping to build brand awareness and support trust amongst the law firm’s target audience.
How to determine advertising success
Put simply, the success of any advertising campaign depends on whether you’ve met the goals you set out to achieve.
As a result, the only way you can determine whether your marketing efforts have been successful is by setting goals and measuring relevant data over a set period.
Depending on your goals, you could choose to track your ad impressions, Click-Through Rate (CTR), Return on Investment (ROI), or any other relevant KPI (Key Performance Indicator).
By way of illustrating, if you wanted to use SEO to increase organic traffic to your website, then you would track your organic traffic using a tool like Google Analytics.
If the results of the SEO campaign outweighed the cost of implementing it (for example, higher organic traffic led to more conversions), you could reasonably determine the campaign a success.
Receive more local enquiries with Aqueous Digital
Specialising in paid and organic online search, our award-winning team of digital marketing professionals can support the success of your law firm with both tailored SEO packages and targeted PPC campaigns.
Whether you’re struggling to connect with potential customers in your local area, are keen to generate greater online visibility, or feel like your website is failing to convert traffic into enquiries, you can rest assured that our experienced team can help.
No matter where your law firm is based in the UK, we can provide comprehensive and results-driven SEO services and digital advertising support.
To learn more about our services and prices, please don’t hesitate to reach out today to arrange your free, no-obligation initial consultation.
Alongside giving us a call on 0800 285 1424, you can also get in touch by emailing us at hello@aqueous-digital.co.uk or filling in and submitting our online contact form.
However you decide to contact our team, we look forward to learning more about your law firm and how we can support its success.
