Searching for different ways to connect with your target audience?
With curated content, you can engage key demographics that are vital for the success of your business.
Within this quick guide to curated content, you can learn what it is, how to create curated content, and whether it comes with any legal restrictions you should know about.
What is the definition of curated content?
So, what is curated content?
Curated content refers to the meticulous process of selecting, organising, and sharing relevant content from external sources to help your business form deeper and wider connections with its target audience.
This type of content is often shared alongside entirely new content produced by the business itself in an effort to engage and convert a larger audience.
What is an example of curated content?
One of the most common examples of curated content is retailers that share positive content produced by their customers.
This typically involves the customer using their products and detailing their experience, such as a beauty influencer testing out a skincare brand’s new range of moisturisers.
What are the legal restrictions on curated content?
Curating content is generally considered a legal practice in the UK as it falls under the “Fair Use” copyright principle.
However, properly attributing sources you’ve used and obtaining permission where necessary can help you to avoid copyright infringement.
How do you create curated content?
Fortunately, creating curated content that drives real, measurable results for your business needn’t be difficult.
We simplify this process into just five straightforward steps:
1. Outline your goals
The first step to creating curated content is to figure out what you want to gain from this process.
Are you hoping to drive more enquiries and conversions, solidify your brand identity, or improve brand awareness?
The answer to this question will play a key role in determining both the type of curated content you share as well as where you share it.
2. Identify your target audience
Linked to defining your goals is identifying your target audience.
Conducting research into your target audience’s preferences, interests, and pain points can help you to understand them and select the most suitable and engaging curated content based on these insights.
3. Conduct relevant research
Curated content can come from a wide range of sources, so it’s important not to limit yourself.
As well as researching influencers, thought leaders, and social media accounts that produce related content, we also recommend exploring industry-relevant blogs, websites, and publications for greater inspiration.
4. Collect and organise content
Once you’ve found a diverse range of curated content sources that you want to use, it’s important to tag and organise them.
This approach can help you to accurately attribute sources and plan the sharing of content to coincide with relevant events and dates, such as a new product release or national holiday.
5. Share with your audience
The final step is to share the content with your audience across multiple channels, including your website, social media, and email campaigns.
When sharing, remember to add your own thoughts to draw the attention back to the primary focus – your brand.
Plus, after sharing your first piece of curated content, why not consider scheduling future curated content posts for greater efficiency?
Top tip: Don’t forget, it’s also wise to measure the success of each post by recording key engagement metrics as they can inform future decisions regarding which pieces of curated content are most likely to be successful.
How to incorporate curated content into your digital marketing strategy
Is your existing digital marketing strategy filled with constant content creation? By adding pockets of carefully-selected curated content into the mix, you can introduce more variety and interest.
For expert support with crafting results-driven content strategies for your business, please don’t hesitate to contact the digital marketing professionals at Aqueous Digital.
For a free, no-obligation consultation from our award-winning team, give us a call today on 0800 285 1424 or email your enquiry to hello@aqueous-digital.co.uk.
