Home to countless companies, London’s thriving business landscape is often at the forefront of the very latest changes and challenges. To survive in this ever evolving and highly competitive city, it’s therefore not only useful for businesses to be aware of digital challenges, but vital.
Below, the digital marketing professionals at Aqueous Digital highlight some of the biggest digital challenges facing London businesses in 2024.
Regardless of whether you want to avoid certain challenges altogether or prepare yourself for how they could impact your business, we can help.
Lack of adequate staff training
With such a large proportion of London companies specialising in finance or technology, it’s crucial that their employees are properly trained to help prevent the costly, time-consuming, and potentially reputation-damaging consequences.
This includes introducing sufficient cybersecurity awareness and training, implementing effective security policies and procedures, and ensuring adequate training is provided to employees that use any kind of digital software, tools, or applications.
Mass migration to cloud computing
Some of the biggest benefits of cloud computing are its flexibility, scalability, and cost-effectiveness, as it allows businesses to quickly scale without investing in physical infrastructure. As a result, more and more London businesses are now opting to shift their operations to the cloud.
While migrating to cloud computing can be expensive, London companies that fail to update their operations with cloud computing run the risk of falling behind their local competitors.
Strengthening of cyberattacks
As a major global city that’s home to countless financial and technological institutions, London businesses are constantly fighting off ever evolving cyber threats, such as sophisticated phishing attacks that are becoming increasingly hard to spot.
Ensuring your business is investing in advanced threat detection, staff cybersecurity training, encryption protocols, and proactive security measures is one of the best ways you can protect your company.
Rise of artificial intelligence (AI) and automation
As a global financial and technological hub, London has always been one of the first places in the world to embrace new technology – and AI and automation is no exception. From AI robots taking orders in London coffee shops to automating tasks like data analysis, AI can help these companies to work more efficiently.
Most notably, according to The Data City, London is home to a significant 45% of all the UK’s AI companies! While many London business owners are eager to integrate AI into their operations, AI adoption typically needs substantial technological investment, talent, data, and infrastructure.
Growth of the remote working trend
With many London workers now choosing to work remotely, either as part of a hybrid model or full-time, more businesses are investing in technology that allows for easy and effective remote collaboration.
This adoption of remote collaboration technology can be challenging as it can involve screen sharing platforms, instant messaging, and document collaboration software.
Businesses will need to consider the cost of purchasing and integrating these tools, applications, and services, as well as the time and expense involved in training their employees to use them.
Searching for digital marketing services for your London business?
If you have a London-based business and want to improve your website and online success, please don’t hesitate to get in touch today with the digital marketing experts at Aqueous Digital.
Alongside reaching out via our online contact form, we also welcome calls made to 020 7205 2560 and email enquiries sent to hello@aqueous-digital.co.uk.
We’ll conduct a free website health check, help you to explore all your options, and work with you to help you meet (or even exceed!) your online business goals!
