Struggling to see any real results from the technical SEO strategies that you’ve implemented for your website? If you want to attract more organic traffic to your website, then you’ve come to the right place.
At Aqueous Digital, our team of SEO experts has helped countless customers across many different industries to grow their organic traffic with effective technical SEO strategies.
Keen to replicate these impressive results on your own website? Simply carry on reading to discover our top 10 technical SEO tips.
How can you improve your technical SEO?
Fortunately, there are many ways that you can improve your technical SEO to help increase your website’s rankings and visibility, and thereby boost your organic traffic. However, the first step to ramping up your technical SEO efforts is to identify some key areas for improvement.
To do this, you’ll need to perform a site audit with help from SEO tools like Screaming Frog, Ahrefs, Semrush, Google Analytics, and Google Search Console. This site audit should highlight a wide range of technical elements (elements that help search engines to crawl, index, and render your webpages correctly) that could benefit from some optimisation.
10 technical SEO tips to help boost traffic
Once your technical SEO site audit has been completed, you may be presented with a long list of areas for improvement.
Luckily, the SEO experts can help you to prioritise some of the most crucial technical SEO elements – we explain our top ten technical SEO tips below.
Optimise meta descriptions
While meta descriptions may not be a big ranking factor for search engines, they’re still an important part of technical SEO when it comes to attracting more organic traffic.
This description provides you with 160 characters worth of space to convince online users to navigate to your website – so don’t waste this important opportunity to catch their attention and increase your traffic!
Switch to HTTPS
Crucial for encrypting data and therefore improving your website security, HTTPS protocol is the same as the HTTP protocol, but comes complete with encryption and verification features.
Due to this added security, many search engines therefore use HTTPS as a ranking factor, meaning HTTPS websites are likely to rank higher than HTTP sites. Making this switch can therefore make a big difference to gaining organic traffic.
Improve page speed
Google understands that users want answers quickly which is why slow-loading websites aren’t prioritised by search engines. Compressing and optimising images, reducing your HTTP requests, and resolving JavaScript issues can all help to optimise page loading speed on your website.
Create a backlinking strategy
It’s no secrets that backlinks (links created when one website links to another) are vital for increasing the authority and reliability of a website.
Search engines recognise this authority and will therefore reward websites with strong backlinks by giving them higher ranking positions. In turn, more organic traffic is likely to find this content.
Optimise your site for mobile
With 92.3 per cent of internet users accessing the internet using a mobile phone, there’s never been a more important time to make your website mobile-friendly.
Google uses mobile-friendliness as one of their key ranking factors, so if you want to appear higher up in the SERPs (Search Engine Result Pages), mobile optimisation should be high on your list of priorities.
Pay attention to your site structure
A simple website structure is essential for helping Google and other search engines to fully understand what your business is all about and what it can offer online users.
With a clear site structure, search engines can easily find and index your content, helping you to rank faster and connect with online users.
Submitting your sitemap can also be vital to helping Google understand and index your site.
Implement internal linking
While backlinking is important for increasing organic traffic, your internal linking strategy shouldn’t be overlooked either.
This is because internal linking (links made from one page on your website to another page on your website) is another way that search engines can get to grips with the hierarchy and structure of your site.
Remove duplicate content
Duplicate content is not only confusing for online users, but can also stump search engines, too. As a result, Google filters out results for duplicate content, so you’ll end losing important rankings and organic traffic.
It’s therefore best to remove duplicate content where possible using the relevant canonical tags.
Fix site errors
Seeing a lot of 404 errors on your website audit? Not being able to find the page you’re looking for is incredibly frustrating and Google understands this. When Google spots a URL that generates a 404 error, it will remove it from its index, thereby preventing the page from showing up in the SERPs.
Rectifying these URL errors by identifying the cause of the issue is therefore one of our most important technical SEO tips if you want to drive organic traffic.
Keep your URLs short
Typically, search engines favour pages with shorter URLs as they tend to be more relevant and user-friendly, helping to improve the overall user experience. To combat URLs that are too long, it’s worth removing unnecessary words while ensuring you always include the main keyword for that page.
Searching for expert SEO support?
Prefer to leave it to the professionals? Here at the award-winning digital marketing agency, Aqueous Digital, we’ve assembled a team of technical SEO experts that can improve the online presence of your website and boost organic traffic on your behalf.
Where necessary, we’ll use our technical SEO tips to identify and resolve a wide range of technical issues that could be preventing your site from being found by both search engines and your target audience.
To learn more about technical SEO strategies and packages, feel free to contact our friendly team today. We specialise in technical SEO services covering Yorkshire, including key locations like Leeds and Sheffield.
Regardless of where your business is located, our expert SEO team have helped countless customers across the UK to connect with their online users.
To find out more about our services, you can either give us a call today on 0800 285 1424, email your enquiry to agency@aqueous-digital.co.uk, or reach out using our online contact form.
Why not book your free website health check and no-obligation consultation today? We look forward to hearing from you soon.
