Technical SEO for e-commerce

Searching for technical SEO (Search Engine Optimisation) services?

If you’re keen to learn more about technical SEO for e-commerce businesses, then you’ve come to the right place. Here at Aqueous Digital, we have years of experience supporting e-commerce companies with expert technical SEO and content strategies.

To help you find out more about technical SEO for e-commerce businesses, our SEO specialists have created a handy guide below complete with our top tips for improving your e-commerce technical SEO.

Below, we explain why technical SEO is important for e-commerce websites and how you can run an audit for an e-commerce platform.

Why technical SEO is important for e-commerce websites

The overall goal of technical SEO in e-commerce is to increase organic traffic to your website by improving your online visibility.

For an e-commerce site, high volumes of traffic generally lead to an increase in conversion rates or a boost in brand awareness – both of which are essential to the success of an e-commerce website.

E-commerce stores also value their page rankings to ensure they’re appearing as high as possible in the SERPs (Search Engine Results Pages) for relevant searches. As position rankings in the SERPs can be significantly improved with good, technical SEO, it’s crucial that this area of SEO isn’t ignored.

Technical SEO also improves the overall user experience because it covers aspects like loading speed and mobile optimisation.

With a better user experience, visitors to your e-commerce site are likely to stay for longer, engage more with your content, and build a positive association with your brand.

How to run a technical SEO audit for e-commerce websites

The difficultly, process, and time involved in conducting a technical SEO audit for an e-commerce store will naturally vary depending on the complexity of the site and the level of technical SEO information you require.

Running a technical SEO audit for an e-commerce site, however, is no different to running an audit on any other website.

The main components of a technical SEO audit include crawling your website for issues such as low-quality images, page title problems, bad keywords, and broken links.

You can do this using tools such as SEMrush and DeepCrawl. You can then utilise sites like SEO Site Checkup and Google Lighthouse to check your SEO score.

You’ll be given a score out of 100 and shown which aspects of your e-commerce site are performing well and which require attention. You can then turn your attention to internal links – checking they are all working (none are broken) and that the internal linking structure is easy for your customers to navigate.

A technical SEO audit should also include a backlink analysis – the number and quality of links your website is receiving from other domains.

Using tools such as Google Search Console, these audits are relatively easy to carry out and you should ensure you’re only receiving backlinks from credible websites and not poor-quality or spam-generated alternatives.

Tips for improving your e-commerce technical SEO

Knowing where to start when you receive a list of issues from your e-commerce technical SEO audit can be a difficult task in itself. Luckily, our team is on hand to help. Simply carry on reading to discover our top tips for quickly boosting your e-commerce technical SEO.

Enable compressing and browser caching – One way to improve the loading speed of your e-commerce site is to ensure compressing and browser caching is enabled. This will optimise the images on your website to help speed up loading times and keep your customers from being included in your bounce rate statistics!

Obtain your SSL certificate – Contrary to popular belief, it’s not only websites that sell a product/service that require an SSL certificate. Instead, every website should be secured with an SSL certificate as it provides additional security, protects data according to the latest GDPR guidelines, and builds a trust between your business and customers.

Submit your sitemap – Ensuring search engines can find and index all the pages you want them to see is vital to making sure your content is visible online. One of the easiest ways to do this is to create a sitemap using a plug-in and then submit it to Google using Google Search Console.

Simply your site structure – Creating a flat, organised site layout and structure can also have a significant impact on the success of your website. This is because a messy or chaotic e-commerce site layout can affect accessibility for search engines and even have a negative impact on the user experience.

Searching for technical SEO support?

If you want to take a more professional approach to your e-commerce technical SEO, then don’t hesitate to reach out to our talented and award-winning team of SEO specialists.

We have years of invaluable experience supporting clients with both paid and organic SEO, as well as content strategies, and reputation management for high-net-worth individuals.

Serving clients in the Sheffield area, we welcome all enquiries from Sheffield-based businesses as well as companies located further afield.

To discuss your technical SEO requirements with a member of your team and receive a free, no-obligation quote, simply give us a call on 0800 285 1424.

Alternatively, we also welcome enquiries submitted via email to hello@aqueous-digital.co.uk as well as queries sent in using our handy online contact form. However you choose to get in touch, our team are on hand to discuss our technical-only SEO packages and the various other ways we can help your business to succeed.