Local business schema can be beneficial as it is linked with better search engine rankings, enhanced local visibility and higher click-rates. Therefore, it is important
Structured data is a standardised way of providing information about a webpage. It can help search engines such as Google to become more informed about
A crucial part of Search Engine Optimisation (SEO), schema comes in many different forms – including product schema, but how can you create product schema
If you want to take advantage of all the benefits that Shopify offers you as a business, then it’s crucial that you implement effective SEO
Eager to improve the user experience on your website with breadcrumbs? By adding breadcrumb schema, you can not only enhance the overall user experience, but
I was struck recently by a wonderfully succinct article from Seth Godin. For those of you unfamiliar with Seth, his daily email is always thought
I’ve long argued that the current system of allowing people to use reviews to help justify their purchase decisions is deeply flawed. I’ve written extensively
Image optimisation is the process where an image is adjusted for its size, quality, file type and purpose. Done properly, it contributes to improved performance
Visual content is incredibly important for a website to encourage engagement with its content as well as improving the user experience. Carefully-chosen images can also
