
Prepare for actions to be judged during this crisis
We’ve talked recently about ‘How not to advertise in a crisis’ as far too many people were thinking that it made sense to exploit the
We’ve talked recently about ‘How not to advertise in a crisis’ as far too many people were thinking that it made sense to exploit the
Here is a question to mull over; what would you do if Google collapsed? If it simply wasn’t there one morning, gone forever – where
You would have to have been living on a different planet if you’ve failed to see the Government advertising campaigns that have been running over
In May 2012 it became law across Europe that websites needed to include a cookies policy and provide users of that website with a choice
As I reported last week, the Government has now spent in excess of £100 million on advertising since the start of the Coronavirus crisis last
Social Media channels such as Facebook, LinkedIn, Twitter and Instagram have proven to be the most effective digital marketing tools for reaching out to customers
Few things annoy me more than deceit and misrepresentation, so when I received two identical ‘reputation management’ emails this week, seconds apart, I felt compelled
Apparently, we will believe anything we are told by advertisers. This isn’t a modern day issue, it’s been around since the first peddler gathered a