Aqueous Digital
KPI planning
Digital Marketing
Ellie Watts

10 most important marketing KPIs

Eager to keep a close eye on the progress of your business, but struggling to identify which marketing metrics matter? Let’s imagine you’re a Sheffield-based

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Brainstorming budget in a group
Digital Marketing
Ellie Watts

What is lead generation?

Contents [What is lead generation?] [Is lead generation hard?] [How do you attract leads?] [How do you pick a lead generation niche?] [How long does

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Content marketing
Content Strategy
Claire McKernan

What is content marketing?

Content marketing is a tool used by so many businesses. Whether it’s a tech company or a healthcare start-up, an effective way of reaching their

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Ai content elements
Technology
Claire McKernan

Can AI content be copyrighted?

As technology advances, businesses of all types are embracing artificial intelligence (AI) across the world. When it comes to creating something with words or images,

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