Here at Aqueous Digital, we love to review and predict how Digital Marketing will develop from year to year, and it’s fascinating to see where the industry will potentially be this time next year.
Look at our predictions for digital marketing trends in 2019!
Artificial Intelligence & Voice Search
Everyone has noticed that artificial intelligence and voice search is slowly taking over the world, and simple jobs will become a distant memory. It’s impossible to ignore to escape the rise in artificial intelligence, especially with more and more people in the world owning a smart speaker.
In 2019, these technologies will improve even further and become a part of our households that we could never think of living without. Gartner predicts that 30% of all web browsing sessions will be complete via voice search by 2020, so artificial intelligence will experience a definite incline during the next twelve months, so expect to see a lot of mentions of Google or Alexa in your Google search terms!
Video Marketing
52% of consumers say that watching product videos makes them more confident in their online purchase decisions; so, don’t shy away from video marketing in 2019, as you could end up missing out on huge business opportunities. Don’t just turn to YouTube to achieve higher engagement – social media apps such as Facebook and Instagram are making it easier than ever to publish live videos for your target market to view. With prices for film equipment falling and smartphone camera quality increasing, it isn’t difficult to create your own video content that will engage potential customers.
Micro Moments
Smartphone users are spending an average of over 3 hours on their devices every day, and it is predicted that by 2019, mobile devices will be the medium that gets the most minutes. Businesses are aware of this, and smartphone activity is changing the way brands are working in order to catch the buyer’s attention. When using their phones, users usually want to make snap-decisions on where to eat, where to shop, what to buy; these are known as ‘micro-moments’, and it is important that digital marketers are aware of this entering into 2019.
Micro-moments include:
- I-want-to-know-moments
- I-want-to-go-moments
- I-want-to-do-moments
- I-want-to-buy-moments
To take advantage of these Micro Moments in 2019, you need to be where your consumers search for information; Google, Google Maps, YouTube, or anywhere else that consumers search for information at a moment’s notice.
Just by implementing one of these trends in 2019, you can take the necessary steps to improve your digital marketing success in the next twelve months. If you require any digital marketing support, contact one of our team members today at Aqueous Digital.
