Have you seen an unwelcomed drop in the sales for your manufacturing business?
No matter the location, size, or scale of your operations, there are several key challenges facing the manufacturing industry in 2025 that could be affecting your bottom line.
Understanding these challenges and adapting your approach to overcome them is essential to driving sales and greater success for your manufacturing company.
The digital marketing professionals at Aqueous Digital explain in more detail below.
Key challenges facing manufacturing businesses in 2025
Based on Deloitte’s 2025 Manufacturing Industry Outlook, there are a handful of challenges facing manufacturing businesses in 2025 – we explore some of these hurdles here:
Supply chain disruption
Supply chains are expected to continue to be plagued by disruptions in 2025 due to a combination of factors including shipping delays, ongoing labour shortages, and rising input costs.
Talent shortage
Based on an outlook survey of manufacturers in the National Association of Manufacturers (NAM), nearly 60 per cent identified struggles with attracting and retaining employees as their biggest challenge for the third quarter of 2024.
Increased material costs
NAM’s 2024 third-quarter outlook survey also identified higher material costs as another challenge for 2025, with surveyed manufacturers predicting raw material and other input costs to rise by 2.7 per cent during the following 12 months.
How SEO can help business sales in the manufacturing industry
With all these significant challenges to navigate in 2025, knowing where to focus your efforts as a manufacturing business to increase sales can be difficult.
Fortunately, the digital marketing experts at Aqueous Digital are here to help.
SEO (Search Engine Optimisation)
Put simply, the purpose of good SEO is to increase the number of people finding the goods your manufacturing company produces online. Affordable and easy to scale, this digital marketing avenue can be used to drive enquiries, increase sales, and build your brand credibility.
While it can’t solve some of the biggest challenges facing the manufacturing industry in 2025, it can help you to boost online reach, engagement, and conversions.
With more traffic landing on your website, you can convert these valuable leads into customers.
As a result, SEO can play an important role in helping your manufacturing company to generate enough revenue and resources to overcome challenges in other areas of the business, such as covering higher material costs and retaining new talent.
Give our friendly team a call today!
Specialising in search, paid media, and reputation management for high-net-worth individuals, our award-winning digital marketing team want to hear from your manufacturing business!
We’ve assisted a wide range of manufacturing companies across the UK with the creation of comprehensive and results-driven SEO content strategies.
Regardless of the size of your manufacturing business, your products or services, rest assured we can help.
Supported by our technical SEO expertise, our team of digital marketing professionals then execute these strategies, adapting our approach where necessary to deliver the best results in accordance with both your marketing objectives and wider business aims.
To find out how we can help your manufacturing business, please feel free to give us a call on 0800 285 1424. You can also email us at hello@aqueous-digital.co.uk or reach out using our online contact form.
