How to create a successful B2B marketing strategy that works

Keen to master the art of B2B marketing strategies, so that you can create one that doesn’t just look good, but delivers fantastic results for your business, too?

At Aqueous Digital, we have years of invaluable experience crafting effective B2B marketing strategies for countless businesses that want to attract more clients and increase their revenue.

For answers to your B2B marketing enquiries, and to find out how to devise a B2B marketing strategy that really works, take a look below.

What is B2B marketing?

B2B marketing is simply a quicker way of referring to business-to-business marketing.

Instead of selling a product or service to an end customer, a B2B company targets other companies.

B2B marketing therefore helps these businesses to sell their products or services to other organisations that can either use them within their own operations or resell their products to a consumer.

What is the difference between B2B and B2C marketing?

B2C (business-to-consumer) marketing focuses on serving the needs of the end customer, while B2B caters to the requirements of companies and organisations.

One of the distinctions between the two is that B2B marketing tends to focus on selling products in bulk, wholesale quantities, while B2C marketing often sells individual products.

What are B2B marketing strategies?

A B2B marketing strategy refers to any content or marketing strategy that is implemented by one business to help it target other companies and organisations.

A B2B marketing strategy might include SEO (Search Engine Optimisation) in the form of PPC (Pay-Per-Click) advertising, content creation, social media marketing or even traditional methods of advertising.

How to build a B2B marketing strategy

When it comes to deciding which marketing strategy is right for your B2B business, it’s vital that you do your research first.

Unfortunately, there’s no ‘one-size-fits-all’ marketing strategy solution for every organisation. Instead they must be developed with a specific business in mind.

Below, we explain why this is the case and how you can build a B2B marketing strategy that really works for your business.

1. Conduct market analysis

Conducting market analysis simply means doing a deep dive into the market of a specific industry and uncovering how your business fits into this industry.

It typically involves plenty of competitor research and can help you to identify how your business acquires its customers, your USP (unique selling point) and any potential threats you should be aware of.

Not to mention, once you uncover which marketing avenues are the most effective or which could be used more effectively to aid your business goals, you can use them to help you identify the most important KPIs (Key Performance Indicators – metrics you can use to measure your progress against your strategic objectives) for your business.

One KPI, for example, might be to increase your social media ROI (Return on Investment) or to improve your ROAS (Return on Ad Spend) using Google Ads.

2. Create and assign owners to KPIs

After creating the KPIs, you’ll need to ensure that you assign responsibility for each one.

By assigning an owner and responsibility to each KPI, you can ensure that every member of your marketing team is not only constantly working with this aim in mind, but is motivated by this goal.

Setting both short-term and long-term targets for your KPIs can also be incredibly useful, allowing the KPI to be effectively managed and your progress to be measured.

3. Ideal target audience

Identifying and segmenting your target audience is another crucial building brick when it comes to creating an effective content strategy.

As a B2B business, you’ll need to understand what type of company your business appeals to as well as which staff member from that company might be your first point of contact.

This understanding of your consumer base should inform all your marketing decisions to ensure your products or services are always relevant to the business you’re targeting.

4. Build a brand persona

Crafting a strong brand persona is another essential part of any B2B marketing strategy as you can use it to personalise your marketing approach.

Ideal for improving brand equity and defining where your brand sits within the wider industry and marketplace, a prominent brand persona should be designed to resonate with your target audience with a view to building positive and long-lasting relationships.

5. Integrate your marketing channels

Effective B2B marketing simply demands the integration of marketing channels.

By combining these various marketing channels, you can create a consistent brand voice that resonates with your target market across all platforms.

Continual testing and adaptation of these marketing channels, where necessary, will also be required to keep your B2B marketing strategy relevant and effective for years to come.

Marketing strategies at Aqueous Digital

Sometimes, however, the best move you can make for your B2B marketing strategy is to enlist help from the professionals.

For support with your B2B marketing strategy, don’t hesitate to reach out to the team of experienced SEO and content specialists at Aqueous Digital.

With a helping hand from an effective marketing strategy, you could take your B2B business to new heights, receiving more enquiries and securing more important business clients.

An award-winning and family-run digital marketing agency, the team at Aqueous can provide expert advice and guidance through paid and organic search as well as reputation management and content.

Ideally-located to support a wide range of businesses in Liverpool and the surrounding area, our Liverpool team are ready and waiting to receive your enquiry today!

You can either speak to a member of our team by giving us a call on 0800 285 1424 or by sending us an email to agency@aqueous-digital.co.uk.

Alternatively, if you’d like to submit an enquiry outside of our office opening times, you can also use our convenient online contact form.

Once we receive your enquiry, we’ll be able to discuss your specific SEO or marketing requirements in more detail.

We’ll even be able to conduct a free website health check – the results of which we can discuss during your no-obligation consultation – to help you make the best decision for your business.