Unsure where your leads are coming from? Whether you’ve been asked to put together an in-depth marketing report or are concerned that the lead generation avenues you invest in the most aren’t delivering the desired results, we can help.
As digital marketing experts, the Aqueous Digital team understand that strong lead generation is essential to the success of your business. Discover the importance of monitoring leads and the various ways that you can track where they’re coming from below.
Why is it important to understand where your leads are coming from?
The most important aspect of understanding where leads are coming from is to support your sales process. If you know exactly where your customers are coming from, you can identify your most successful sales channels and dedicate more of your time and resources to strengthening them.
How to track where your leads are coming from
So, how do you know where your leads are coming from? Fortunately, there are many different methods that you can utilise to track your leads.
From simply giving potential customers a call to ask them directly how they found you through to using vital SEO and marketing tools like Google Analytics, accessing this important information doesn’t have to be difficult.
Some of the main ways that you can track the source of lead generation includes:
Marketing attribution
Marketing attribution is a process that advertisers commonly utilise to understand how effective their chosen advertising avenues have been.
By examining a wide range of metrics, they can determine which channels or campaigns have been the most influential in encouraging customers to convert, enquire, or carry out any other kind of desirable action.
Google Analytics
An essential tool for any digital marketer or business with a website, Google Analytics boasts lead-tracking software that can help you to identify where your leads have come from. Simply navigate to the Source and Medium report to gain valuable insights into how traffic reaches your site.
Online enquiry forms
At the bottom of some enquiry forms, you may have noticed a question box titled ‘How did you hear about us?’ – this is just one way that businesses can track how their customers are finding them.
Creating a checkbox list of the different advertising channels your business uses can encourage potential customers to provide you with this information.
Phone calls
Sometimes a quick chat can go a long way. Regardless of whether they converted or not, following up any interaction you’ve had with a potential customer via a friendly phone call can help you to learn more about how they found your business.
Improve your lead generation efforts with Aqueous Digital
Feeling underwhelmed by the number of leads your business is currently generating? Get in touch with the award-winning digital marketing agency, Aqueous Digital, today to find out how we can turn it around.
We provide a wide range of digital marketing and SEO services that can help to boost the online visibility of your key products and services. Our experienced team can also make informed user experience changes to encourage more website enquiries and conversions.
To discuss your specific lead generation requirements, please feel free to call our team on 0800 285 1424. Alternatively, if now isn’t a good time, you can also reach out by emailing your enquiry to hello@aqueous-digital.co.uk.
