Keen to generate leads for your business without running ads?
While ads can deliver significant results for some enterprises, especially e-commerce companies, they don’t deliver the same results for everybody.
Why running ads may not be feasible for a business to generate leads
Your industry, target audience, and budget are some of the factors that can influence whether ads are an effective way to generate leads for your organisation.
Luckily, if you’re looking for support obtaining leads without ads, the digital marketing experts at Aqueous Digital can help.
Lack of brand growth
One way of generating leads is through building brand awareness to support consumer trust in your product, service, or overall business.
Unfortunately, running ads doesn’t do anything for your brand.
Consumers may find eye-catching adverts for your products or services, but if they have no prior knowledge of your brand, then you may struggle to convert these clicks into conversions.
Short-term approach
Instead of pursuing a long-term lead generation marketing strategy that delivers sustainable growth, running ads is a short-term approach that doesn’t deliver the same kind of results.
Sales-driven ads tend to produce fewer long-term effects as they typically last anywhere between a few to several weeks.
Once these ads stop running, you’re likely to see a noticeable drop in leads and your CTR (click-through rate).
Can be expensive
The cost of running ads is often a more expensive option than other lead generation avenues – especially if you use an agency to handle your advertising campaigns on your behalf.
The cost of running ads can also be increased if you’re unsure who makes up your target audience, or there’s a lot of online competition in your industry.
If you don’t have the sufficient funds to dedicate to your ad campaigns, they may be ineffective.
What other marketing channels can you leverage for your business?
Looking online for a clear answer to ‘how do I get leads without running ads’?
Fortunately, ads certainly aren’t the only lead generation avenue businesses can explore.
SEO (Search Engine Optimisation)
SEO is a long-term and highly-effective lead-generation avenue when implemented correctly.
It involves making technical changes and publishing new content to build a website’s online visibility.
Designed for online users and search engines, SEO promotes consumer trust and brand awareness, and ensures your website is ranking for search terms that are relevant to your business.
Social media marketing
Social media marketing (utilising platforms like LinkedIn, Facebook, Instagram, TikTok, and X) has delivered impressive lead generation results for many businesses.
These platforms allow companies to educate and advertise to potential customers across the world for a low cost.
Social media also supports brand recognition and audience engagement, helping an enterprise to generate warmer leads.
Email marketing
While building a mailing list can take time, email marketing is a direct channel that can be used to generate leads.
Whether you offer discounts and deals, or use informative content to connect with potential customers, this avenue acts as an important touchpoint that can encourage them to convert again.
Boost your leads with SEO
With great SEO, the customers come to you.
Unlike leads generated via ads, leads delivered through SEO are likely to have a greater understanding of your business, services, and products, increasing the likelihood of conversion.
To learn more about the SEO services available at Aqueous Digital, don’t hesitate to contact our friendly team today.
You can either call us on 0800 285 1424, email your enquiry to hello@aqueous-digital.co.uk, or use our handy online contact form.
