When it comes to SEO, the importance of good quality content has been stressed countless times. Good quality content helps to bring more users to your site and increases your visibility in SERPs.
So why would you not implement a good content strategy as part of your overall digital marketing strategy?
If you have an e-commerce website, it is most likely that your main goal is to sell a product or service. However, whilst content may bring attention to what you are selling, it can also potentially deter sales when not used effectively.
To understand how beneficial added text is to your e-commerce website, it is first important to identify the purpose and user intent of those who land on the page. For example, if the purpose of your page is masked with unnecessary content, then it can prevent users from actioning their original objective.
However, if you are providing information that is beneficial to the user and supports their intent, then additional content can help push sales and conversions.
If you are unsure about the level of content to add to your e-commerce site, there are alternative methods of adding content without bombarding the user such as internal linking, which gives the user the option of reading additional content if it supports their user journey.
As long as the call to action isn’t lost on the page you are trying to convert users with and the content is informative and relevant, then you are in a good position for conversions.
In summary, to understand just how beneficial added text would be on your e-commerce website, it is important you first understand the user’s intent. Once you understand this, you will be able to tailor your content to be informative and beneficial to the user, to aid them on their consumer journey. As a result, this will enhance the user journey and increase your chances of conversion.
Updated 26/10/20
