Is online advertising a zero-sum game?
I was struck recently by a wonderfully succinct article from Seth Godin. For those of you unfamiliar with Seth, his daily email is always thought
April 15, 2024
Jonathan Guy, Managing Director of UK based digital marketing agency, Aqueous Digital, talks about Content Strategy and its importance in Search Engine Optimisation SEO.
I was struck recently by a wonderfully succinct article from Seth Godin. For those of you unfamiliar with Seth, his daily email is always thought
I’ve long argued that the current system of allowing people to use reviews to help justify their purchase decisions is deeply flawed. I’ve written extensively
Image optimisation is the process where an image is adjusted for its size, quality, file type and purpose. Done properly, it contributes to improved performance
Visual content is incredibly important for a website to encourage engagement with its content as well as improving the user experience. Carefully-chosen images can also
Large contentful paint (LCP) measures the length of time taken for the largest, or main, content on a website to become visible within the viewport
Put simply, technical SEO refers to the process of honing various technical elements of a website with the aim of improving its search rankings and