Is your AI (Artificial Intelligence)-generated content failing to strike the right tone of voice for your brand? One of the easiest ways to relate to and engage with your target audience is through the production of humanistic content, but what if AI is the only writing tool you have access to?
You’ll need to learn how to humanise AI content. Whether you have budget or resource-related reasons for using AI instead of a copywriter to generate your content, the expert digital marketing team at Aqueous Digital can help.
Below, we explain how easy it is to detect AI content, some of the current problems with using an AI tool to produce content and how you can take this AI-generated content and humanise it using content best practices.
How easy is it to detect AI content?
This efficacy of AI content detectors varies, but generally, they can spot AI-generated content in most cases. This is because AI-generated content tends to feature certain patterns (such as a particular sentence length), word choices, and specific characteristics that can be detected by these dedicated tools.
If you don’t have access to an AI content detector, you may be able to determine the likelihood of a piece of content being AI-generated yourself by simply analysing the content and language used. A manual review by someone with an in-depth knowledge of AI-generated content is often the most accurate way of detecting this type of content.
What are the problems with AI content?
While AI is undoubtedly a powerful tool for content creation, it’s not without its flaws. Like Google, AI is just a machine that’s been coded by humans which means its logic is prone to error. Some key problems with AI content can include:
Lack of creativity or unique
AI can only utilise content that’s already out there, this content may be original, but the ideas won’t be unique or creative.
Misinformation
AI content can sometimes include factually incorrect information to the extent that it makes up information – including people, events, and articles.
Ethical considerations
Some online users may trust content that’s been written by a human more than AI-generated content. However, disclosing where you’ve used AI is important.
Legal problems
AI can only use information from other sources to produce content, so AI comes with a high risk of copyright or plagiarism issues.
Bias
The information that AI has access to, in most cases, will be bias to some degree. As a result, the answers it produces can also be bias, even if that’s not the intent of the person utilising the AI tool.
Is it possible to humanise AI content?
Yes, you can easily humanise AI content with some carefully-considered human intervention. Instead of asking AI to produce 1000 words on a particular topic and then immediately uploading it to your website, it’s vital that a human carefully reads and analyses the content.
This provides the perfect opportunity for a wide range of common AI-generated content problems to be identified and rectified before it enters the public domain. Whether the content features factual inaccuracies, fails to adopt your brand’s tone of voice, or has outright plagiarised content from a competitor, human review is essential.
Best practices for AI content creation
While a human copywriter is always recommended, if you’re dedicated to using AI to generate content for your business (whether for budget, resource, or efficiency-related reasons), it’s important to follow best practices wherever possible.
Carefully consider the extent of AI support you need
In some cases, asking AI for a rough content structure or overview offers sufficient support to allow a copywriter to fill in the gaps without relying wholly on AI for accurate facts and information.
Add your own unique content
If you want your AI-generated content to stand out from the crowd, then it’s important to add something unique. This is because the uniqueness of content is a major ranking factor for search engines, helping you to rank higher in the SERPs (Search Engine Result Pages) than other AI-generated sources that include all the same information.
Review all AI-generated content before publication
Regardless of how much influence AI has had in the production of your content, it should be thoroughly reviewed by a human to help prevent mistakes from being published.
Understanding AI with Aqueous Digital
At Aqueous Digital, we understand that the power and potential results of AI isn’t something to be ignored. Equally, we believe that AI must be used in the right way if we want to generate the best results both for websites and online users.
Alongside an experienced team of in-house copywriters, some elements of our marketing services incorporate the use of AI to support efficiencies and deliver the best results. With our trust, loyalty, and collaboration (TLC) approach, however, we’ll always be transparent about where and how AI has been used.
If you’d like to learn more about how to humanise AI content or our SEO services, please contact our helpful team of digital marketing professionals today.
You can either give us a call today on 0800 285 1424, email us at hello@aqueous-digital.co.uk, or reach out by filling in our convenient online contact form.
