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From leveraging structured data to regularly refreshing your content, speak to Aqueous Digital today to learn how to increase and maintain the visibility of your e-commerce site in AI search. Why optimise content for AI search? Increased online visibility During Google’s I/O conference, the company’s CEO announced that AI Overviews has 1.5 billion monthly users, while a US Statista survey revealed that by 2027, more than 90 million people will be using generative AI as their main tool for online search. Owing to the rise in AI-powered search engines and tools, if you want your e-commerce site to stay competitive, optimising your content to appear in these AI-generated responses is key. Better user experience In a bid to most effectively serve online users, AI search tools are always on the lookout for content that’s clear, concise, well-structured, and accurate. It follows that by optimising

The owner of the Daily Mail – the best-selling newspaper in the UK – has called for stricter regulation for Google’s AI Overviews after reporting

Initially rolled out solely in the US in mid-June 2025, Google’s latest search function, AI (Artificial Intelligence) Mode, is now available on an opt-in basis,

According to a report carried out by the AI-powered automation platform, Munch, and reported by Marketing Interactive, 66% of marketers viewed short-form content as the

Google’s organic click-through rate (CTR) for position one in the Search Engine Result Pages (SERPs) has dropped from 28% to 19% between 2024 to 2025, that’s