Digital public relations (better known as just digital PR) is quickly becoming an essential instrument in the modern marketers’ toolkit. As Google’s algorithms evolve and
There’s something about machine-written content that just doesn’t sit right with us. And it’s not just the written word either. Take Coca Cola’s latest Christmas
The way people find information online is evolving, and quickly. Artificial intelligence (AI), whether that’s applied generatively through tools like ChatGPT or in response to
On October 10 2025, the UK’s Competition and Markets Authority (CMA) announced that Google had been granted strategic market status (SMS) in search services. Why
Have you noticed a drop in the amount of traffic your website has received over the past couple of weeks? Rest assured, you’re not alone.
We’ve heard it time and time again; Artificial Intelligence (AI) is reshaping the digital landscape. From Google’s AI Overviews and AI Mode to new AI
A standardised way of providing information about a web page, structured data is quickly becoming one of the most important elements of effective SEO (Search
With fake sources creeping into news stories, and AI-generated content increasingly prevalent, a serious challenge has been posed to major news outlets across the UK.
After a nail-biting 27 days for SEO technicians across the globe, Google’s August 2025 update has finished rolling out, according to Google Search Status Dashboard.
