This week we have taken a leaf out of Darwin’s book and evolved from Aqueous SEO to Aqueous Digital.
All our branding including our website, social media sites and even the stationery has switched to the Aqueous Digital brand.
Of course the question everyone wants to ask is ‘why’?
In reality, SEO was always a small, but quite significant part of an overall marketing strategy. The importance of SEO however was elevated artificially by the noise that surrounded link building (and buying) to such a level that sites would buy a high number of links to rank highly in searches. Google of course did little to help this simply counting the number of links as a measure of popularity and soon SEO became synonymous with getting as many links as you can to your site and it almost replaced the need to bother with online marketing. Google has since got wise and now encourages quality and creative content that users can ‘like’ and ‘share’; in other words you now need to market your business properly in order to earn your rankings.
We actually started out trying to improve website usability, visibility and making sure clients had great content and whilst we did a certain amount of link building, in the past year we have focused even more heavily on creating great sites and great content. And so, as what we do has finally been recognised as the way to go in the future, we have been evolving the name to reflect this and we feel that Aqueous Digital fits the bill perfectly.
Aqueous Digital has recently expanded the team to include more copywriting and journalism skills, as well as strengthening the Marketing and technical skillsets. This sets us well to provide more and better services for our clients in the future. However, this doesn’t mean links have lost their relevance, Google still adopts this as a metric for ranking websites and this basic of SEO life still goes on.
So in summary, we’ve evolved. The new name better reflects the way we do things and relegates pure SEO to where it really belongs, as part of a Digital Marketing plan. And Digital Marketing is far more varied, interesting and fun!
If you want to know more, chat to our new member of staff or just say hi then please call 0800 285 1424 for a chat.
