The main issue for anyone who has had something negative published about them online, is how to either remove it or distance themselves from it.
Just as Google search can be highly effective at helping people find a business, it works negatively too, and you can find that damaging material comes up prominently in searches associated with your name.
This could be the result of malicious or even criminal activity, but it could also be the result of your own careless tweet or post.
Online reputation management requires an effective strategy. Outdated or inaccurate information can remain online for a long time.
Even if this isn’t actively harmful, it can contain enough inaccuracies to be damaging, if, for example you are pitching for new business opportunity or are applying for a new job and someone looks you up via a Google search.
Removing information online can be difficult, but not impossible. One approach to remove inaccurate or damaging listings is to counter the old, inaccurate or harmful information by posting updated information, in a concerted effort, underpinned by a sound technical understanding of how search engines will find you
This is more than an extended public relations exercise. It is designed to bolster and reshape your online reputation through careful use of content, shared through a variety of channels.
An understanding of the swiftest, most effective means of retracting or moderating online statements is essential.
Depending on the nature and complexity of the online damage, for a more complete and comprehensive approach it maybe necessary to work closely with a specialist reputation management solicitor. In many cases we also work with a PR specialist or agency to support essential media relations activity to counter any negative press coverage and help restore your image and brand back to where it should be.
For advice on the best strategy and approach to take, contact us for a confidential and discreet consultation.
