Concerned that you’ve solicited human-written content but received an alternative by artificial intelligence (AI) instead?
While Google doesn’t expressly penalise AI-generated content, it does value high-quality content and good user experience – something that real people can often deliver better than AI.
Plus, if you’re spending your hard-earned money on copywriter services or an industry specialist, you’ll want to ensure that you’re receiving accurate and reliable content that’s been crafted to engage your target audience.
Luckily, the team of experienced marketing experts at Aqueous Digital are here to help you learn how to check AI-generated content.
Carry on reading to find out more about AI-generated content detector tools and the best practices for online content creation.
What are the warning signs for AI content?
Because AI-generated content is produced by a machine, it typically features certain patterns and characteristics that indicate AI involvement.
This can include:
- Inconsistencies
- Factual errors and inaccuracies
- Repetitive language
- Lack of personality, emotion, and depth
- Lack of context or coherence
- Excessive buzzwords and jargon
What tools can be used to detect AI-generated content?
Fortunately, with the mainstream uptake of AI content generation tools, just as many AI-generated content detector tools have been developed.
Some of the most common tools include:
QuillBot – A free AI detector, QuillBot can identify both AI-generated and AI-refined content.
Scribbr – Another free AI detector, Scribbr can recognise AI-generated content produced by the likes of ChatGPT and Copilot.
Originality.ai – Also free to use is Originality.ai which advertises itself as the ‘most accurate AI detector for ChatGPT, GPT-4o, Gemini Pro, Claude 3.5, Llama 3.1’ and other AI-generation tools.
Other AI-generated content detector tools do exist, but largely they all provide a similar indication of whether a piece of content has been created with AI support.
How reliable are these tools?
It’s important to remember when learning how to check AI-generated content that no detector tool is 100 per cent reliable.
While they can produce some accurate results, these tools also mistakenly identify human-written content as AI-generated and vice versa.
Subsequently, they shouldn’t be relied upon exclusively to make important decisions.
Is AI-generated content bad for your website?
Typically, when a user asks whether AI-generated content is bad for their website, they’re referring to whether Google will penalise them by demoting their website’s position on search engine results pages (SERPs) for specific keywords and phrases.
We’ve written previously about what Google thinks of AI-generated content and its opinion seems to have largely remained unchanged despite the advancement of AI technologies and usage.
In short, if you’re using low-quality AI-generated content in an attempt to manipulate search engines and specifically increase your SERP rankings, this will be seen as a violation of Google’s spam policies, and you may notice a drop in your rankings.
As per Google’s current guidelines:
“Appropriate use of AI or automation isn’t against our guidelines. This means that it’s not used to generate content primarily to manipulate search rankings, which is against our spam policies.”
Best practices for writing content
Write for your human audience first. Yes, it’s really that simple.
Instead of worrying about writing for search engines or AI, focus on creating content that engages consumers by being helpful, trustworthy, and reliable.
Generally, we recommend enlisting help from a copywriter to craft your content as this can help you to develop a consistent and on-brand tone of voice.
Relevant industry experts can also support you with the creation of original thought leadership content.
However, if you have budget or resource-related reasons for using AI instead, you may want to consider humanising AI-generated content to ensure it’s relevant, accurate, and high-quality.
You can do this by including a thorough human review as part of the process wherein an individual conducts essential fact-checks and proofing activities before publishing the content online.
This human review stage also ensures the page meets the search intent of the user and offers original advice rather than simply regurgitating information that’s already readily available online.
Professional content creation
At Aqueous Digital, we work with a team of experienced and specialist copywriters to support with all aspects of the digital marketing services we provide.
From reputation management for high-net-worth individuals to SEO packages, our award-winning agency is dedicated to delivering high-quality content.
To find out more about our services, or to discuss your digital marketing requirements with a member of our team, please feel free to contact us today.
Alongside using our contact form to reach out, you can also get in touch by calling us on 0800 285 1424 or emailing your enquiry to hello@aqueous-digital.co.uk.
