Weighing up the pros and cons of investing more into the marketing for your law firm?
As digital marketing experts, you can rely on the team at Aqueous Digital to highlight the real value of effective law firm marketing.
Below, we explain why law firms use marketing as well as the various marketing avenues you should consider exploring if you want to compete with other businesses within the legal sector.
Why do law firms use marketing?
Marketing is essential to the success and growth of many businesses – and law firms are no exception.
For the legal sector, high-quality marketing can not only boost brand awareness and increase enquiries from potential legal clients, but it can also help to retain existing ones.
A strong law firm marketing strategy can also help position your brand in the target market and ensure your business stands out from the crowd.
As a result, it’s certainly not unusual for law firms to have significant in-house marketing teams or to work with an external marketing agency.
What are marketing teams at law firms responsible for?
Depending on its resources, goals, budget, and target market, a law firm’s marketing department will have varying responsibilities.
However, like most marketing teams, its ultimate aim is to ensure the firm’s products and services are reaching the right people and successfully converting them into clients.
Due to the nature of their business, it’s worth noting that many of these companies rely on the strength of their reputation and relationships to generate leads.
As a result, law firm marketing teams will often focus their efforts on activities that help to create a trustworthy and knowledgeable image.
What are the most effective marketing channels for law firms?
Regardless of whether you’re supported by a dedicated marketing team or third-party agency, or are trying to juggle marketing with your other law firm responsibilities, knowing where to start is essential.
Below, we highlight some of the most effective law firm marketing channels.
PPC (Pay-Per-Click)
A popular marketing avenue for many businesses, PPC ads can be particularly effective for law firms wanting to connect with a specific demographic. This is because PPC campaigns can be easily targeted towards certain groups based on their age, gender, and even marital status, helping to improve ad engagement and boost enquiries for particular services.
SEO
While PPC can be utilised to drive short-term results (often for as long as the campaign is running), SEO is a long-term strategy that aims to boost a law firm’s organic online visibility. A good SEO strategy will typically involve implementing technical website changes alongside creating and optimising keyword-driven content.
Traditional advertising
While the world may have a greater focus on digital marketing in the 21st century, traditional advertising shouldn’t be overlooked. Many individuals seeking legal services are attracted to the convenience and credibility of local law firms, and will therefore engage with a variety of traditional marketing methods such as flyers, radio adverts, and billboards in their local area.
This popular route of law firm marketing can be particularly effective with this target audience as it helps to portray a more approachable, yet professional brand image.
Receive expert digital marketing support for your law firm
At Aqueous Digital, we understand that handling every aspect of law firm marketing yourself may seem daunting, especially if you don’t have a dedicated marketing department to make the majority of the big decisions.
Here’s where we can help. Our team of digital marketing experts has extensive experience handling both the organic search efforts and paid media services of countless law firms across the UK.
Our SEO services for the legal sector are results driven. Whether you want to increase the number of online enquiries your law firm’s receiving, get more potential customers through the door, or build your brand awareness, rest assured that we can help.
If you’d like to find out more about our services for businesses operating within the legal industry or have a related question, please don’t hesitate to contact our helpful team today!
To get in touch, you can either give us a call on 0800 285 1424, send your enquiry via email to hello@aqueous-digital.co.uk, or fill out and submit our handy online contact form.
Upon reaching out, we’ll discuss your needs and arrange a free initial consultation at a time, date, and location that works for your law firm. We look forward to learning more about your law firm soon.
