Struggling to keep up with the latest SEO trends?
As a result of Google’s regular algorithm updates, this avenue of digital marketing is always evolving, so strategies that proved effective several years ago may not produce the desired results today.
At Aqueous Digital, we understand that this can feel confusing or even daunting – especially if you don’t have a marketing team driving the SEO efforts on behalf your business.
Fortunately, we can help demystify SEO best practices for 2025.
With years of invaluable experience in the sector, you can rely on our experienced team of digital marketing professionals to point you in the right direction!
Simply carry on reading to discover more about SEO priorities in 2024 and how they differ to our 2025 predictions.
What were the SEO priorities in 2024?
Before we dive into 2025, let’s take a look at some of the key SEO trends from 2024 – from AI (artificial intelligence) to content diversification, there’s been plenty of interesting developments!
Introduction of AI and machine learning for SEO
While AI has been in the works for more than a decade, the impact of AI on SEO was felt by online businesses in 2024.
This was in no small part due to the launch of Google’s AI Overviews in the US in May, 2024.
By the end of 2024, these were appearing on a worldwide scale.
While the aim of these overviews was to take “more of the legwork out of searching,” many online businesses noticed a drop in their keyword rankings and subsequent enquiries as a result of these AI Overviews taking their place.
Understanding how to optimise your website and content for AI search was therefore a key priority for online companies in 2024 that wanted to avoid being negatively impacted by Google’s new AI Overview feature.
Content diversification and multimedia
Long gone are the days that written content was the only content that could be understood by Google and other search engines.
Social media platforms like TikTok and Instagram, for example, have illustrated the efficacy of short form, engaging video content for SEO purposes.
With an emphasis on creativity and authenticity, platforms like TikTok are being increasingly used as a search engine, particularly by younger generations in 2024.
The creation and embedding of YouTube and TikTok videos in blog posts and other online content was therefore commonly used to boost the site’s visibility on Google, as the search engine values the engaging nature and shareability of this type of content.
Improving page speed
With online users having an increasingly shorter attention span, the first few moments of a visitor landing on your website are crucial to determining whether they stay and engage with your content or navigate away.
That’s why 2024 saw a focus on improving page speed for many online businesses – no one wants to spend the first 10 seconds on a site visit waiting for the most crucial elements to load.
Many websites therefore chose to explore ways in which their page speed could be increased without impacting the overall user experience.
This includes minifying code, reducing redirects, and compressing images.
SEO predictions in 2025
Moving into the new year, it’s important to ensure your SEO efforts are focused on the right elements.
Below, we explain some of the key SEO trends to keep an eye out for in 2025.
Evolution of using AI for SEO
While AI was an important aspect of 2024 SEO, feedback from online users regarding the incorrect, misleading, and even dangerous answers provided by Google’s AI Overviews has led to a reduction in the tool’s online visibility.
According to data from Search Engine Land, these AI-generated answers are only appearing for seven to nine per cent of queries, on average – a significantly lower percentage of queries than when the feature was first launched.
While generative AI improvements to combat these issues are inevitable, this perhaps demonstrates that you shouldn’t be relying solely on Google (or any other search engine!) to support the success of your business.
Crack down on content
As a business owner, it’s important not to get swept away by the AI movement.
By way of illustrating, if every content creator decides to start using AI produce their online content, then there’ll be countless pieces of content all saying the same thing.
To ensure you stand out from the crowd in 2025, we predict that humanised content will perform better, despite the rise of AI in search.
While AI tools may be helpful for creating the structure of a piece of content, unique information will always be valuable.
Focus on trust as a ranking factor
Google’s E-E-A-T framework stands for Experience, Expertise, Authoritativeness, and Trustworthiness.
Introduced to help evaluate the quality and credibility of content, we predict that trust will become a more significant ranking factor.
Fortunately, in terms of building trust for your website, there’s many elements you can explore.
This includes everything from integrating genuine customer reviews from a reliable third-party platform (such as Google or Trustpilot) into your homepage to highlighting information regarding free or quick delivery.
Keep up with all the latest SEO trends
Here at Aqueous Digital, our team of digital marketing professionals are always evolving and adapting our practices to ensure they deliver the best results for our customers – regardless of their size or industry.
As specialists in paid and organic online search, we pay special attention to the latest Google algorithm updates, advances in relevant technology (such as AI), and the production of new SEO tools to support our award-winning team with their crucial work.
Regardless of whether you want to increase your enquiries, achieve better rankings for business-critical keywords, or boost your brand awareness, rest assured that we can provide a range of tailored SEO packages and targeted PPC campaigns to support these aims.
Providing our services to businesses across the UK, of all sectors and sizes, why not contact our results-driven team today to discuss your specific digital marketing requirements?
With a free, no-obligation consultation, there’s nothing to lose and potentially, a lot to gain.
To find out more about what we can do for your business, please don’t hesitate to give our friendly team a call today on 0800 285 1424.
Alternatively, you can reach out via email (hello@aqueous-digital.co.uk) and get in touch using our online contact form.
