Eager to make your content more user-friendly?
Often, large sections of content can feel overwhelming for online users, causing them to navigate away from your page before they’ve had the chance to understand your brand, products, or services.
One solution to this problem is accordion content.
By making on-page content more digestible for users, you can encourage longer dwell times and reduce your bounce rate.
What is accordion content?
Accordion content is simply content that can be expanded and collapsed by the user.
In essence, accordion content allows websites to incorporate more content onto their pages without forcing the user to read more information than they’re looking for.
This type of content typically displays a short title sentence or question that can be clicked (or hovered over) by the user to expand the section.
Once the user is finished reading the expanded content, it can be collapsed again to make navigating the page easier.
As a result, accordion content is commonly used for FAQ (frequently asked question) sections.
This is because users are often looking for the answer to just one or a couple of specific questions – with accordion content, you can prevent the scrolling through other FAQ answers.
What are the benefits of using accordions for content?
Put simply, an improved user experience is the biggest benefit of accordion content.
Not only can accordion content be easier to navigate, and therefore help visitors to your website to find a quicker response to their query, but it can also make the page more visually appealing.
Given that shorter pages reduce the effort required by the user to find the answer they’re looking for, you can include a broader range of content without negatively impacting the overall user experience.
Can Google crawl accordion content?
So, does Google crawl accordion content? In short, yes, Google and other search engines can crawl (read and understand) accordion content as well as other types of collapsible UI element.
At the same time, it’s important to bear in mind that while search engines can crawl this content, they may consider it less accessible than visible content, as per Google’s Webmaster Guidelines.
These guidelines outline how content that’s been hidden in expanding sections is viewed as less accessible to users and as a result, may not perform as well as visible content.
Instead of not using user-friendly accordion content, however, they encourage sites to make the most important information visible in the default page view.
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