While creating video content can be as easy as using your smartphone to show off your products, team, or services, effective video creation can be time-consuming and expensive – especially if you use a professional agency.
As a result, it’s easy to understand why some businesses (particularly those without their own dedicated marketing team) might shy away from producing video content for their enterprise.
Luckily, the experienced digital marketing team at Aqueous Digital are on hand to provide a comprehensive answer to the question ‘does video content improve SEO (Search Engine Optimisation)?’.
How much of an impact can video content make to your SEO results?
In short, video content can have a significant impact on your website’s SEO. This is because the SEO process revolves around making your site more accessible and attractive to search engines like Google, and Google places a high value on video content.
As videos can be used to clearly illustrate how a product works, quickly communicate the results of a service, or promote brand trust and awareness, search engines recognise them as being incredibly helpful to online users.
This means they’re more likely to prioritise websites with video content in the SERPs (Search Engine Result Pages), boosting your online visibility for relevant search terms. Well-placed and carefully curated video content can therefore be invaluable to online businesses.
How to optimise videos for SEO
Unfortunately, simply uploading your video content directly to your site isn’t always SEO-friendly. Instead, there are several steps you can take to optimise your videos for SEO, ensuring they don’t have a negative impact on your hard-earned keyword ranking positions.
1. Reduce the size of your video content to support page load time.
Slow-loading websites can increase your bounce rate and impact the user experience.
2. Avoid auto-play videos that force customers to watch them.
When finding your site for the first time, customers want to explore without having content immediately forced upon them.
3. Carefully consider the most effective placement of any video content.
Videos tend to explain a product or service in more detail, so they’re often more effective when inserted in the middle of a page rather than the top.
4. Ensure the video content is clear and high-quality.
Low-quality videos can be off-putting to potential customers as it signals a lack of care and presents a negative brand image.
5. Insert a transcript to help search engines and users with disabilities to understand your videos.
Unfortunately, Google is just a machine and it needs help to fully understand the content of your videos, so adding a text version of your video is essential.
6. Place the video code in the footer to support fast loading of other more important elements.
While video content can be incredibly helpful to online users, businesses must prioritise the loading speeds of more critical elements that drive transactions, such as their calls-to-actions (CTAs) and offers.
Receive expert support with your SEO efforts
At Aqueous Digital, we’ll never recommend SEO work that won’t generate the results you’re hoping for. Our approach to SEO revolves around trust, loyalty, and collaboration (TLC), so you can rely on our team to provide you with their honest advice.
Whether you need help optimising your video content for SEO or aren’t sure if it’s worth creating videos to support the success of your business, our friendly and experienced team of digital marketing professionals are on hand to help.
To find out more about out range of SEO services and tailored packages, simply reach out to team today.
We welcome calls made to 0800 285 1424, email enquiries sent to hello@aqueous-digital.co.uk, and queries submitted using our online contact form.
