Keen to capitalise on all the potential benefits of Artificial Intelligence (AI)?
Using AI for lead generation is just another way this fast-evolving new technology can be used to support the success of your business.
To help you make the most of AI lead generation, the marketing experts at Aqueous Digital identify the best AI lead generation tools below and how they can be used to qualify and nurture leads.
Can I use AI to generate leads?
Put simply, yes! AI is changing the way that businesses can identify and nurture potential customers into leads.
This is because AI can analyse a huge amount of data at once, allowing it to identify patterns, automate time-consuming tasks, and even predict the likelihood of a lead converting.
How do you qualify leads with AI?
As well as using AI to generate leads, it can also be used to qualify leads.
Lead qualification (the process of determining whether a lead meets the criteria for your sales team to pursue further) is essential to all businesses.
After all, no one wants to spend their valuable time and resources trying to secure low-quality leads that are unlikely to convert.
Fortunately, one way that you can make qualifying your leads even easier is by using AI for lead generation.
AI can help with:
Creating an Ideal Customer Profile
Unsure what your ideal customers looks like? AI can do all the heavy lifting when it comes to creating an Ideal Customer Profile (ICP) for your business.
It can analyse your best customers and identify their shared attributes to create the ideal criteria for new customers.
By qualifying leads based on this ICP, AI can help you to achieve a quicker and more successful sales process.
Scoring leads
Alongside generating an ICP, AI can provide additional support with qualifying leads by scoring them.
Lead scoring is used to identify the leads that are exhibiting the strongest buying signals – such as the number of times they’ve visited your website or opened your emails.
AI can delve through all this marketing data to determine which stage of the sales process each lead is currently in.
The higher the score, the hotter the lead and the more willing they should be to engage with your business.
Suggesting actions
Keen to advance a warm lead, but unsure what your next steps should be?
Thanks to the data-analysing power of AI, it can provide you with recommended actions and tailored guidance based on the patterns of previous deals.
As a result, it aims to speed up the progression of your leads, saving you time and money. It can also help you to build and sustain more positive relationship with your potential customers.
Which are the best AI lead generation tools?
Looking for an AI lead generation tool that can take the time and effort out of qualifying and nurturing your leads?
Luckily, there’s a wide range of AI tools that have been specially developed for this specific purpose.
Some of these AI lead generation tools include:
Receive more high-quality leads with Aqueous Digital
Considering using AI for lead generation purposes?
Alongside applying AI tools to support you with your lead generation and qualifying processes, there are many other marketing channels you can utilise to generate more or better-quality leads.
From local SEO (Search Engine Optimisation) to PPC (Pay-Per-Click) campaigns, there’s plenty of other routes to strong lead generation.
So, if you’re disappointed with the number or quality of leads that your business is currently receiving, don’t be dissuaded.
As an award-winning digital marketing agency, we can provide a wide range of services (including SEO and PPC) to support your lead generation efforts.
To find out more about how we can help, please feel free to contact the digital marketing professionals at Aqueous Digital today!
To learn more about lead generation or to receive a free, no-obligation quote for our services, simply give us a call on 0800 285 1424.
Alternatively, you can also reach out to our team via email at hello@aqueous-digital.co.uk or use our convenient online contact form to get in touch.
