Digital marketing tips that actually work (and what to avoid)

With billions of active internet users worldwide, getting your digital marketing strategy right has never been more important to the success of your business. Instead of popping down to the local high street or travelling to the city centre to do their shopping, consumers can now access endless options in a matter of seconds by going online via their laptop or mobile phone.

Digital marketing tips that work

Regardless of whether your business is based entirely online or you have a brick-and-mortar shop to promote, effective digital marketing is now essential to connecting with your target audience and helping your brand stand out from the crowd. Below, we explore some of the digital marketing tips and tricks that really make a difference!

Create a digital marketing strategy

Without a carefully considered plan, it’s likely that your digital marketing efforts won’t have the results you crave. Instead, we recommend taking the time to craft a digital marketing strategy that works to your advantage and helps you to accomplish a set aim.

This might mean, for example, concentrating on social media marketing and Google Ad campaigns in order to increase your brand awareness. Once the strategy has been finalised, the marketing team can refer back to this plan and ensure all their efforts contribute towards helping the business achieve this particular target.

Conduct competitor research

The purpose of competitor research is to help your team identify important gaps within the market that your business can fill. By researching your competitor’s products or services, marketing strategies, and website strengths, you can use this crucial information to streamline your operations and offer a superior product or service. The ultimate aim of competitor research is to make your brand stand out, encouraging potential customers to contact you instead of your rivals.

Optimise your site for mobile

According to Statista, of the five billion internet users worldwide, an unbelievable 90 per cent of these users access the internet using a mobile phone. Businesses that are serious about connecting with their customers should therefore dedicate substantial resources to ensuring their content can be easily accessed that way.

A mobile-optimised site allows for effortless navigation and encourages the user to engage with the platform by reformatting the content, buttons, and images to suit the device screen size. The more mobile-friendly a site is, the more likely a user is to engage with the content, send an enquiry, or buy the service or product.

Get creative with your content

While great content is essential to attracting and engaging potential online customers, the type of content you create could make an even bigger difference. Instead of sticking solely to a blog of written content, why not mix things up with attention-grabbing video? This form of captivating content is ideal for holding your customer’s attention, increasing dwell time, reducing bounce rates, and ultimately helping customers to convert.

Segment your audience

Sending out universal digital marketing campaigns is not enough if you want to see real results. Instead, you’ll need to conduct in-depth market research and segment your audience based on their interests or demographics – typically with help from an SEO tool like Google Analytics. Once you’ve identified the subgroups of your target audience, you can then create tailored email, social media, and advertising campaigns that will help your business to form a closer customer connection.

Digital marketing tips to avoid

If you’ve already implemented some of the most effective digital marketing tips outlined above but are seeing little progress, then perhaps you’ve made a marketing mishap. Below, we explore a few of the most common digital marketing mistakes to help you avoid making the same blunders in the future.

Sticking to PPC (Pay-Per-Click)

While Pay-Per-Click services can help your business to achieve certain goals, it shouldn’t be relied upon solely for increasing your website traffic. Once you stop paying for this service, the leads will start to dwindle. Generating organic traffic using technical SEO and other digital marketing methods, on the other hand, can be a much more reliable and less expensive alternative.

Staying away from social media

It’s true that there are many digital marketing methods that don’t involve getting involved in social media. However, avoiding these platforms completely can make it much harder for you to connect and communicate with your target audience. From improving brand recognition to making your company seem like a reliable and trustworthy business that customers can contact with ease, social media serves many important marketing functions.

Avoid broadening your target audience

It may seem obvious that targeting as big of an audience as possible will lead to the most success, but this simply isn’t the case. Often, the marketing team will spend the majority of their resources trying to gain access to a wider audience when instead, the focus should be on reaching a percentage of your audience that is most likely to be interested in your product or service.

Receive expert marketing support

If you’re searching for more than a few digital marketing tips and tricks and are eager to enlist expert help from a professional digital marketing agency, then look no further than Aqueous Digital.

Our award-winning agency has supported a wide range of clients using a combination of SEO and great content, helping them to achieve their wider business goals.

Regardless of whether you want to appear higher in the SERPs (Search Engine Ranking Positions) or are keen to improve the reputation of your brand, we specialise in technical SEO, content strategy creation, and reputation management.

Our experienced team of SEO executives, writers, and outreach specialists will work together to create the most effective marketing approach for your business.

As with every client we collaborate with, we take the time to really understand your business and its customers, allowing us to deliver tailored digital marketing solutions that actually work.

If you’d like to find out more about the way we work or have a digital marketing enquiry, then please don’t hesitate to contact our highly-knowledgeable team today!

You can either speak to an experienced member of our Liverpool team by calling us on 0800 285 1424 or emailing us at agency@aqueous-digital.co.uk.

Alternatively, you can also submit your enquiry or register your interest in our services by filling out our online contact form.

Once we’ve received your enquiry, you can rest assured that we’ll be in touch soon to conduct a free site audit and set up a no-obligation consultation.